MAKE IT SHINE LA

Love it—let’s turn the sparkle way up and keep it crisp. Here’s a tight, one‑page, plug‑and‑play proposal for a cleanliness‑first mayoral run that any candidate can adapt. (I’m keeping it general rather than tailored to a named individual.)

MAKE IT SHINE — One‑Page Campaign Proposal

North Star (12‑Month Promise):

“Our city will be the cleanest big city in America—streets, parks, transit, and public restrooms—visible, measurable, undeniable.”

1) Core Message (Short, Sticky, Joyful)

• Slogan: Make It Shine.
• Three Big Promises:
  
  1. Clean Streets & Parks every day.
  2. Hygiene & Health for everyone.
  3. Smart Waste & Recycling that actually works.
• Proof over promises: Weekly public scoreboards + before/after photos.

2) Five Day‑One Actions (Immediate Wins)

1. Clean Corps Surge: Temporary crews + contractors blitz litter hot spots, freeway ramps, and park edges—daily.
2. Graffiti‑48: Any report, removed within 48 hours.
3. Restrooms & Hand‑Wash Network: 24/7 durable public toilets, sinks, and sanitizer at transit hubs, parks, and civic centers.
4. Mobile Showers & Hygiene Kits: Predictable routes + posted maps (QR + paper) for unhoused neighbors.
5. Smart Bins Pilot: Sensor‑equipped bins in business districts to end overflow; route optimization starts week one.

3) 100‑Day Milestones (From “I hope” to “I SEE IT!”)

• Day 1–10: Executive directives; hotspot map published; 311/Text/QR reporting live.
• Day 11–30: First restroom/sink nodes installed; mobile shower routes launched; Weekend Shine citywide cleanup #1.
• Day 31–60: Smart‑bin and sealed‑cart pilots expand; illegal‑dumping enforcement with rapid cleanups.
• Day 61–100: District scorecards posted; Shine Summit with businesses, schools, nonprofits; phase‑two capital plan announced.

4) Year‑One Targets (Citywide)

• Litter complaints: ↓ 40%
• Illegal dumping incidents: ↓ 50%
• Graffiti response: <48 hrs in 90% of cases
• Restroom network uptime: 95%+
• Overflowing public bins: Zero repeat hotspots in pilot zones → scale citywide

5) Funding Mix (Practical & Doable)

• Reallocate & Focus: Shift existing ops to high‑impact corridors.
• Public‑Private: Ads at shelters/stations help fund sanitizer + maintenance; “Adopt‑a‑Block” sponsorships (BIDs, campuses, teams).
• Grants & Green $$: State/federal sanitation, organics, and clean‑fleet funds.
• Contracting Levers: Performance‑based bonuses/penalties for uptime and response.

Suggested Year‑One Allocation (by %):

• Clean Corps & Park Ops 40% | Restrooms & Hygiene 25% | Smart Waste/Tech 15% | Community & Volunteers 10% | Comms & Transparency 5% | Contingency 5%

6) Community Power (Make It Fun!)

• Shine Squads: Neighborhood captains, gamified points, monthly leaderboards.
• School Ambassadors: Hygiene clubs, art/poster contests, “adopt‑a‑bin” guardians.
• Quarterly Citywide Cleanups: Gloves, bags, music—make it a party.

7) Comms Rhythm (Cheerful & Credible)

• Mon: Metric of the Week (before/after photos).
• Wed: Crew Spotlight (celebrate workers/volunteers).
• Fri: Shine Map (what’s getting cleaned next).
• Always: Dashboard screenshots + short reels—proof beats promises.

8) Guardrails (Do the Right Thing)

• Humane Hygiene: Non‑coercive encampment cleanups; notice, bag‑and‑tag, on‑site service referrals.
• Privacy: Clear signage and limits for any cameras used against illegal dumping.
• Transparency: Publish wins and misses; fix fast, show receipts.

9) Launch Kit (Ready on Day Zero)

• One‑Pager & FAQ (the plan + humane practices).
• Route Map (first 8 weeks).
• Facilities Map (restrooms/sinks/showers with QR).
• Volunteer Sign‑Up (QR + auto‑reply).
• Press Visuals (before/after, first 50 sites, team photos).
• Merch (vests, stickers: Make It Shine!).

10) 60‑Second Rally Script (Generic)

“A clean city is a joyful city! We’ll surge cleaning crews, add real 24/7 restrooms and hand‑wash stations, bring mobile showers to people who need them, and deploy smart trash tech so bins don’t overflow. You’ll watch it happen on our public dashboard—route by route, block by block. This isn’t about left or right. It’s about clean or not. Let’s choose clean. Let’s choose health. Let’s make it shine—together!”

Want me to convert this into operational checklists, dashboard metric definitions, or a first‑month Gantt (non‑campaign, purely execution‑focused)? I can spin that up next—short, sharp, and ready to roll.