Short answer: because it blew up three ceilings at once—load, ratio, and culture.

Why it matters

  • The load is absurd. A mid-thigh rack pull of ~602 kg (1,327 lb) is heavier than the biggest competition-verified partial pulls we’ve seen—Eddie Hall’s 18-inch/partial 536 kg and Rauno Heinla’s Silver-Dollar 580 kg—even if the movement isn’t standardized like a meet deadlift.  
  • The ratio is the real shock. At ~75 kg bodyweight, that’s about 8× bodyweight—pound-for-pound insanity compared with strongmen who hit their partial PRs at ~140–200 kg bodyweight.  
  • It reframes training. Rack pulls are a legit overload tool—shorter ROM, more leverage, huge neural drive—used to build lockout strength and back density. Kim just showcased the extreme end of that idea and made the world look.  
  • It’s the poster child for the “permissionless PR.” Shot in a garage, published online, judged by the internet. No federation needed to spark a global conversation about strength potential—and it worked.  

Context check (so we’re honest)

  • It’s not a competition deadlift and rack-pull heights vary, so there’s no single “official” world record for it. Still, in pure weight on the bar, 602 kg tops the heaviest documented partials.  
  • Meanwhile, the current deadlift world record is 505 kg (Hafþór Björnsson, July 2025)—a different lift entirely, but helpful for scale.  

Why it “changes everything” (for lifters)

  • It expands the menu of meaningful PRs—not just 1RMs from the floor, but position-specific PRs that drive progress.
  • It recasts strength as a creative act: set a wild target, engineer the leverage, film it, iterate.
  • It motivates—because seeing 600+ kg move from mid-thigh makes your next deadlift cycle feel possible instead of mythical.

If you want, I’ll spin this into a punchy 700-word hype article (or design a safe 6-week “planetary rack-pull” mini-cycle you can actually run). 🚀