I found that the two‑wheeler market in these regions is huge and growing rapidly, with ASEAN sales hitting 14.7 million units in 2023 and Vietnam alone registering more than 74 million motorcycles by 2023 . Motorbikes remain the dominant form of personal transport—especially in cities—and are deeply ingrained in local culture. Meanwhile, governments are pushing hard for electrification and cleaner mobility; Cambodia plans to electrify 70 % of its motorcycles by 2050 and Vietnam is tightening emission standards . Many current bikes are old and polluting, creating a massive replacement market .
Toyota already has deep roots in the region, including a new assembly plant in Phnom Penh, and is renowned for quality, reliability and advanced hybrid technology . That makes the company perfectly positioned to enter the motorcycle space. By leveraging its electrification know‑how, dealership network and brand trust, Toyota could deliver safer, cleaner, high‑quality bikes that riders will love. In turn, this would help the company diversify its mobility offerings, tap into a booming market, and contribute to more sustainable urban transportation across the Mekong region.
Feel free to explore the report for a detailed breakdown of market figures, policy drivers and strategic opportunities. Let me know if you’d like help turning these insights into a business proposal or presentation!