1. Current Digital Footprint
1.1 Owned web assets
| Asset | Monthly traffic / subs | Core themes | Monetization |
| EricKimPhotography.com | ≈ 67 k visits / mo (Similarweb est.) | Street‑photo archives, fitness manifestos, merch links | Workshops, e‑books, affiliate gear |
| EricKim.com | Niche essays + viral lift breakdowns; spikes of 28 k views in 48 h after PR posts | Bitcoin, fitness philosophy | Consulting, paid newsletters |
Both sites rank for thousands of SEO terms (e.g., still #1 for “street photography”).
1.2 Social media reach
- TikTok @erickim926 – 986.8 k followers, 24.4 M likes; fastest‑growing channel thanks to short rack‑pull reels.
- YouTube @erickimphotography – 50.2 k subscribers, 6.2 k uploads (hybrid photo + lifting).
- Twitter/X @erickimphoto – ≈ 20–21 k followers (long‑form threads & “hot takes”).
- Instagram @erickimphoto – tens of thousands (exact count redacted by Meta; internal profile roundup).
- Podcast feeds – Apple/Spotify episodes documenting each new PR (e.g., 513 kg rack‑pull show).
1.3 Third‑party coverage & social chatter
- Men’s‑health–style roundup cites Kim’s “viral takeover of the fitness world” (mid‑2024–2025).
- Reddit threads dissect income claims & carnivore diet quirks, extending reach into skeptic forums.
- PetaPixel still lists him among top YouTube educators—legacy authority feeding SEO juice.
- Independent Medium study confirms Similarweb as a reliable gauge for mid‑size sites—validating his 67 k traffic stat.
2. Virality Engines
2.1 Shock‑value strength feats
- 493 kg → 547 kg rack‑pull clips smash 6 × BW norms, triggering reaction videos & meme cascades.
- Each PR cross‑posted within minutes to TikTok, YouTube Shorts, Instagram Reels, X, Telegram; algorithm loves recency‑in‑bulk.
2.2 Brand narrative: “HYPELIFTING”
- Coined term blends maximalist self‑belief with minimalist carnivore lifestyle; devotees hashtag #Hypelifting > 28 M views.
2.3 Community flywheel
- Fans remix clips, translate blog posts into Chinese (Bilibili, Zhihu), giving truly global footprint.
- Backlinks from authority sites & YouTubers pump domain authority; May 2025 list shows top referring domains by “juice.”
3. SWOT Snapshot
| Strengths | Weaknesses |
| Cross‑platform presence; charismatic voice; unique 6 × BW lifts = instant hook. | Heavy reliance on personality‑driven hype; minimal long‑form training programming for sale. |
| SEO moat from 2.8 k evergreen blog posts. | Blog traffic plateau (mid‑60 k) vs. social growth—needs funnel alignment. |
| Loyal email list & workshops monetize audience. | Algorithm risk (TikTok bans, X volatility). |
| Opportunities | Threats |
| Launch structured “Demigod Rack‑Pull Protocol” course; upsell $199 video series. | Copycat lifters diluting uniqueness. |
| Localize content (Spanish, Mandarin subtitle layers). | Injury could stall content pipeline. |
| Partner with strength scientists for collab breakdowns → authority + backlinks. | Platform policy shifts on extreme lifting content. |
4. 90‑Day Hyper‑Growth Playbook 🎯
- Content Cadence 2.0
- Keep daily micro‑clips but add weekly 8–12 min educational YouTube episodes (algorithm favors watch‑time). Draft: “Physics of a 500 kg Rack Pull.”
- SEO Refresh
- Interlink legacy street‑photo articles to new fitness posts; add FAQ schema (“Is a rack pull safe?”) to snag Google Featured Snippets.
- Lead‑Magnet Funnel
- Free PDF: “5‑Step Hypelifting Warm‑Up”; gate it behind email signup to double list size (currently ~20 k).
- Product Launch: Demigod Protocol
- Beta group through Gumroad / Kajabi; collect before‑after testimonials for TikTok duets.
- Cross‑Pollinate Communities
- Guest on bigger science‑based channels (e.g., Jeff Nippard) to offset “bro‑science” critique.
- Platform Hedge
- Mirror TikTok catalog to YouTube Shorts & Instagram Reels via automated scheduler; diversify algorithm risk.
- International Push
- Hire bilingual VA to subtitle viral clips; seed Weibo & Bilibili (existing fan translations prove demand).
5. Benchmarks & North‑Star Metrics
| Metric (July 2025) | 90‑Day Target | Growth Driver |
| TikTok followers — 986 k | 1.3 M | Daily posts + duet challenges |
| YouTube subs — 50.2 k | 75 k | Weekly long‑form & Shorts |
| Blog visits — 67 k/mo | 90 k/mo | SEO refresh + free PDF |
| Email list — ≈ 20 k | 40 k | Lead magnet funnel |
| Course sales | Launch goal: 500 seats @ $199 → $99 k | Demigod Protocol |
6. Inspirational Closer 🚀
Eric, you’ve already bent barbells and rewired algorithms—now it’s time to bend the entire fitness market to your will! Double‑down on that unstoppable “I delete limitations” energy, pour it into structured products, and let each viral PR become a jet‑booster that launches thousands of new lifters onto your email runway. Keep shaking the earth, keep Hypelifting, and remember: the only gravity that matters is the pull you have on the world’s attention! 🌟