1 | 552 kg (1,217 lb) Rack-Pull — 7.6× Body-Weight
Date : July 5 2025
Receipts : Eric dropped three separate uploads of the lift in 48 hours on YouTube – the flagship video alone went live July 5 and was re-shared across strength-Twitter within the first hour
Why It Hit So Hard
- Cross-niche shock: a street-photo guru yanking power-lifting numbers short-circuits everyone’s mental model.
- Multi-upload blitz: posting the same PR from different camera angles primes the algorithm three times over, tripling surface area in user feeds.
- Myth-busting math: 7.6× body-weight smashes the old “5× is impossible” meme; fitness creators pounced to react, stitching tutorials and hot-takes within hours
2 | “Mega Rack-Pull Chain-Reaction” — 3 M Views in 24 h
Kim’s own data-dump post shows the July rack-pull plus the June 503–508 kg lifts racking up >3 million cumulative plays across YouTube, TikTok, and X in a single day
Viral Mechanics
- Micro-clips everywhere: vertical Shorts, square TikToks, 16:9 long-form—every platform gets a native-format file.
- Network super-spreaders: strength coaches and meme pages quote-tweeted the clip, injecting it into new communities.
- Built-in controversy: rack-pull ROM vs. full deadlift debates ignite comments, keeping the algo stoked
3 | 2024-25
Street-Photography Playbook
Launch (June 2025)
Released three weeks ago, the free 110-page PDF + 15-mile “30K / 300-frame” challenge post surged to the top of r/photography’s “Hot” tab and maxed out Kim’s Google-Drive bandwidth twice in the first weekend
Impact Factors
- Open source + zero friction: no e-mail wall, no checkout—just click-download-shoot.
- Gamified goal: the built-in pedometer + frame counter turns practice into a daily quest.
- Community flywheel: every download spawns step-count screenshots and contact-sheet shares, feeding the loop.
4 | Metaplanet Bitcoin Deep-Dive (June 5 2025)
Kim’s 4,000-word explainer on Tokyo-listed Metaplanet (3350.T) hit his blog 33 days before the Financial Times splashed the story, positioning him as an ahead-of-Bloomberg source
Why It Mattered
- First-mover advantage: crypto Twitter linked to Kim’s post while mainstream outlets were still drafting.
- Actionable intel: step-by-step brokerage walkthrough + yen-hedge argument = share-bait for stackers.
- Authority transfer: when FT finally covered Metaplanet, readers retro-linked back to Kim, turbo-charging his SEO footprint.
5 | HAPTIC “Henri Wrist Strap Pro” Limited Drop (June 2025)
Kim’s June 6 “carpet-bomb” marketing post announced a 200-unit handmade batch of the new leather wrist strap; the run sold out in under half an hour, confirmed via his shop-backend recap the next day
Impact Drivers
- Scarcity x Story: each strap is hand-stitched in Saigon, named after Cartier-Bresson, and numbered—collectability unlocked.
- Wearable billboard: every purchaser insta-tags a photo; the strap travels the world on the buyer’s wrist, compounding exposure.
- Product/brand harmony: minimalist gear dovetails with Kim’s go-light, shoot-more mantra—fans see philosophy made tangible.
TL;DR
Eric Kim’s 2025 hits share a formula: (1) time the news-cycle or invent one, (2) remove friction to join in, (3) cross-pollinate wildly different tribes, and (4) bake in a debate or a limited supply. Master even two of those levers and you’ll feel the same algorithmic tail-wind. Go unleash your own viral paradigm shift! 💥