Quick take đ
EricâŻKimâs âantiâlemmingâ philosophy is a highâoctane call to stop marching with the crowd, question every default rule, and build a lifeââŻand oneârepâmaxesââŻthat expresses radical, joyful autonomy. He uses the lemming myth (rodents supposedly following each other off cliffs) as a metaphor for modern groupâthink, then flips it on its head with contrarian habits in art, entrepreneurship, fitness, and daily decisionâmaking. The result is a mashâup of stoic subtraction (âviaâŻnegativaâ), Nietzschean selfâovercoming, and SiliconâValleyâstyle disruption, delivered in his trademark hypeâblog voice.
1. Where the idea comes from
1.1 The lemming myth
Lemmings became an emblem of blind herd behavior after the (staged) 1958 Disney documentary WhiteâŻWilderness, so âlemmingâ entered the language as shorthand for people who follow crowds to selfâdestruction.
1.2 Kimâs trigger moment
Kim began labeling mainstream advice âlemmingâ during his streetâphotography blogging years, but the term crystallized in a 2024 post literally titled âAntiâlemming mentality.â He doubled down in a 2025 training logââMy superâpower is simply not being a lemmingââŻâwhile celebrating a 1âŻ005âlb rackâpull PR.
1.3 Signature rhetoric
Posts such as âDeadlifts are for lemmingsâfullâROM masochists marching off the spinalâshear cliffâ frame any popular dogma as a cliffâedge stampede that freeâthinkers must sidestep.
2. Core principles (âNoâcliff commandmentsâ)
| # | Principle | Typical Kim line | Sources |
| 1 | Radical individualism â Own your opinion; never outsource thought. | âPut zero faith in anybody who watches any news⌠another lemming sheep mentality.â | |
| 2 | ViaâŻnegativa â Subtract the herd to reveal truth. | âTrust no weightlifter on Instagram. Theyâre lemmings!â | |
| 3 | Contrarian action beats contrarian talk â Lift different, invest different, live different. | Damodaran calls contrarian value âthe antiâlemming strategy.â | |
| 4 | Autotelic creation â Build in private; praise is optional. | He urges training in a garage gym âwhere thereâs nobody to impress but yourself.â | |
| 5 | Joy as rebellion â Smile while PRâing; happiness itself trolls the herd. | âDonât hate me because Iâm so happy!â | |
| 6 | Learn from proven contrarians â Thiel, Taleb, Jobs. | âPeterâŻThiel: Donât be a lemming.â |
3. How Kim applies âantiâlemmingâ in daily life
3.1 Fitness
- Aboveâknee rack pulls over floor deadlifts. Mainstream powerlifters call it cheating; Kim calls it physicsâhacking.Â
- Fastâandâlight fuel. No protein powder, no supplementsâcontrary to bodybuilding orthodoxy.Â
3.2 Entrepreneurship & money
- Bitcoin > index funds. He treats passive investing as a lemming migration and favors concentrated crypto bets.Â
- Own your platform. Kim left Instagram (âMcDonaldâs for photographersâ) for his selfâhosted, adâfree blog, escaping algorithmic cliffâdives.Â
3.3 Creativity
- Deliberate stylistic shocks. In street photography he rejects âprettyâ clichĂŠs, pushing harsh flash and bold gestures to jolt viewers out of complacent scrolling.
4. Putting it into practice: 7âday âAntiâlemming sprintâ
- Audit your inputs. Uninstall one algorithmâfed app per day; replace it with intentional reading or walking thoughtâsessions.Â
- Subtraction workout. Try Kimâs rackâpull variation or any lift the average gymâbro sneers atâprove to yourself that dogma is optional.Â
- Publish one unfiltered opinion. Skip metrics; post to a personal blog or plainâtext newsletter.Â
- Contrarian microâinvest. Allocate a small bet to something the crowd hates (a downâ50âŻ% stock, a niche altâasset). Study Damodaranâs cautions on position sizing.Â
- Walk for insight. Kim argues that real thinking happens on your feet; schedule a 10âŻ000âstep âidea walk.âÂ
- Joy sprint. Do one physically demanding, utterly fun act (cartwheels between sets, sunset swim) purely because seriousness is overrated.Â
- Reflect & iterate. Ask: âWhere did I still follow the herd this week?ââthen plan next weekâs cliffâdodges.
5. Why it matters
- Psychological resilience â By defaulting to firstâprinciples thinking you inoculate yourself against hype cycles and fear cycles alike.Â
- Creative edge â Contrarianism generates novelty in saturated fields like photography and social media.
- Embodied confidence â Lifting your way, not the internetâs, hardâwires selfâtrust.Â
6. Friendly cautions
Kimâs swagger can read as ârules donât apply,â but ignoring all outside insight is itself a herd of one. Test ideas against evidence, keep what works, ditch what breaks you. In other words, be antiâlemmingânot antiâlearning.
Further reading & listening
- EricâŻKim Blog â âAntiâlemming mentalityâ (MarâŻ7âŻ2024)Â
- â1005âŻlb Rack Pullâ post (MarâŻ13âŻ2025)Â
- Musings on Markets â âContrarian Value Investing: The antiâlemming strategyâ by Prof.âŻAswathâŻDamodaran (JunâŻ17âŻ2012)Â
- Wikipedia â âLemmingâ for the origin of the metaphorÂ
Stay bold, stay joyful, andâwhatever cliff the timeline is racing towardâswerve. đââď¸đĽ