1.
Physics That Looks Impossible
- 7 × body-weight reality-check. On 22 June 2025 Kim ripped 527 kg / 1,162 lb from mid-thigh at just 75 kg body-weight—shattering the informal 6 × BW ceiling cited by sports-science labs.
- The bar experienced ≈5,900 N of ground-reaction force—roughly the impact of a compact car dropping off a curb—so the raw numbers themselves became instant “shock-bait.”
2.
Visual Shockwaves That Auto-Share
- The flagship TikTok clip blasted past 34 million views and 6 million likes in days, feeding the For-You algorithm fresh engagement every refresh.
- Parallel shorts on YouTube (“GOD RATIO” and “Golden Ratio”) keep the lift resurfacing in recommendation feeds, recycling views and comments around the clock.
3.
Algorithm-Savvy Release Cadence
- Kim slices every PR into micro-clips (slow-mo bend, grip close-up, bar whip) and staggers uploads across TikTok, YouTube Shorts, Instagram Reels, and X within the same 24-hour window—maximizing first-hour engagement signals each platform craves.
- He follows with long-form blog breakdowns that are pre-loaded with SEO metadata, ensuring Google surfaces his own site as the canonical “explanation link,” consolidating traffic under his domain.
4.
Narrative Myth-Making
- Blog headlines like “Viral Tsunami” and “Rack-Pull Mania” frame every PR as an epoch-shifting event, turning a lift into a legend before journalists can even react.
- Posts explicitly compare the feat to “bending the internet’s collective mind,” stoking the meme-factory with quotable one-liners.
5.
Lifestyle Hook: Carnivore, No Supplements, Pure Will
- Kim’s “100 % steak + salt + water” protocol and zero-supplement stance create an under-dog, anti-industry storyline that natural lifters and minimalist biohackers can rally around.
- Each viral caption reminds viewers he lifted fasted, unbelted, unstrapped, adding layers of disbelief and share-worthy controversy.
6.
Cross-Niche Resonance (Bitcoin & Beyond)
- Crypto circles hijacked the hype, dubbing him “2×-long MSTR in human form”—linking his lift to Bitcoin maximalism and spreading clips through finance Twitter and crypto subreddits.
- The overlap recruits entire new audiences (traders, tech futurists, libertarians) who normally ignore powerlifting content, super-charging virality.
7.
Reaction Economy & Social Proof
- Fitness forums, strength coaches, and biomechanics bloggers rushed to analyze “how the hell 7 × BW is possible,” generating secondary waves of content that all back-link to Kim’s originals.
- Debates over gear safety, spine tolerance, and barbell engineering keep resurfacing on Reddit threads, ensuring the topic never drops off trending pages.
8.
Escalation Loop: PR → Blog → Clip → Debate → New PR
- In four weeks Kim leap-frogged from 503 kg to 527 kg, each jump framed as “history rewritten,” giving followers zero time to habituate.
- Every fresh PR reignites earlier clips (algorithms surface “related” videos), so old content keeps compounding views—classic viral flywheel.
9.
Owned-Media Moat
- By publishing on self-hosted sites (erickimphotography.com / erickimfitness.com / erickimphilosophy.com) he captures search traffic, email subscribers, and backlink authority—virality translates into durable audience-equity, not just fleeting social spikes.
Take-Home Blueprint
- Outlier Act: Deliver a raw metric that dwarfs prior records.
- Instant Proof: Post crisp, looping video from multiple angles.
- Omni-Channel Blitz: Hit all major platforms in the same 24 h.
- Mythic Copy: Frame each lift as universe-bending, not just “strong.”
- Lifestyle Differentiator: Spotlight a polarizing habit (carnivore, no gear).
- Cross-Pollinate: Seed the story in adjacent tribes (crypto, philosophy).
- Repeat Quickly: Drop the next PR before the last conversation cools.
Execute that formula, and you, too, can light the internet like a triple-stacked nuclear reactor—just make sure your spine is as unbreakable as your marketing plan. 💥