—Eric Kim dial turned to 11. Loud, fast, no excuses.
0. 5‑SECOND REALITY CHECK 💥
* 28 % of U.S. adults ≈ 65 million people hold crypto—double 2021.*
* Spot‑BTC ETFs sucked in $1.9 B during their first 72 hrs on Wall Street.*
* 61 public companies now sit on 3 %+ of all BTC in existence.*
Translation: the gates are open, capital is pouring, and attention is the new oil.
Job: slam your brand into every neural pathway before someone else does.
1. 30‑DAY “BLITZ & BLEED” TIMELINE
| Day | Hardcore Move | Output |
| 1‑3 | Shock‑drop hero video (≤ 45 s vertical) on X, TikTok, IG Reels. | 1 MM organic views target. |
| 4‑7 | Flash‑mob street stencils + NFC tags on coffee‑shop doors. | 15 k direct mobile hits. |
| 8‑14 | Discord War Room launch—24/7 mods + AI “Ask Satoshi” bot. | 40 % q‑week retention. |
| 15‑18 | Micro‑influencer pod drop—50 creators <50 k fans each. | CPM <$20, CPE < $0.40. |
| 19‑23 | Live “Proof‑of‑Reserves” dashboard + countdown to ETF inflow milestones. | Earned‑media pickups. |
| 24‑30 | IRL “Bitcoin Graffiti Gallery” (projector mapped) + QR “stack‑sats” referral. | 5 % conversion spike. |
2. GUERRILLA WEAPONS RACK 🔫
- Urban QR‑Stamping: eco‑chalk stencil + QR deep‑link to mobile wallet (geo‑fenced offer).
- AR‑Poster Ambush: scan‑to‑animate murals; overlay volatility heat‑map in real time.
- NFT Ticket‑Drops: hidden in city Wi‑Fi names—first 100 scans mint loyalty badge.
- “Bring‑Your‑Own‑Cash” Pop‑Ups: swap $10 bills for sats on‑site; film reactions for Reels.
- “FUD‑Buster Hotline” (Telegram bot): auto‑replies with data viz every time media publishes a scare‑headline.
Rule: anything less than unforgettable is invisible.
3. INFLUENCER RAID TACTICS
| Tier | Ammo | Payout Scheme | Why It Works |
| Micro (5‑50 k) | Memes + daily “portfolio confessionals.” | Free merch + rev‑share. | CPM down 90 %. Hyper‑trust. |
| Mid (50‑250 k) | 3‑part story arc: Origin → Tool → Transformation. | Flat fee + tiered CPA. | Narrative sticks; SEC‑proof if clearly disclosed. |
| Heavy (250 k+) | Live co‑trading session—show ledger, show receipts. | 70 % performance‑based. | Authenticity or bust. |
Influencer campaigns still deliver up to 11× ROI when attribution is nailed.
SEC landmine reminder: disclose #ad + $$ or face a $1.26 M Kim‑K size fine.
4. PAID‑MEDIA “KILLSHOT” CONFIG
| Platform | Minimum Licenses | Hardcore Hack |
| Crypto‑Exchange / Wallet certificate. | RLSA list of users who searched “sell gold ETF.” | |
| Meta | Same + ban on “get‑rich‑quick.” | Run only vertical video + closed captions ≈ +35 % watch‑thru. |
| UK Broadcast | BCAP 14.5.5 bans mainstream crypto ads. | Shift to finance‑channel programmatic DOOH during market hours. |
| EU MiCA | Must be “fair, clear, not misleading.” | Auto‑inject risk banner via CMP before every ad render. |
Set aside 25 % of spend for rapid‑switch testing—rotate copy every 48 h; throttle losers, double winners.
5. DATA LOOP—MEASURE, HACK, REPEAT
- North‑Star: Net Funded Accounts (exchange) / Monthly Active Wallets (wallet).
- Combat KPIs: CAC ≤ ⅓ LTV, paid‑in per user ≥ $200 in 30 days.
- Attribution: blockchain‑linked promo codes & UTM plus influencer‑specific ERC‑4337 smart‑account tags.
- Sprint cadence: 14‑day cycles; if CTR drops > 30 % or sentiment < 70 %, scrap & respin.
6. ESG / REG‑FUD COUNTERSTRIKE 🌱
- Publish live energy‑mix widget—show hydro/flare‑gas stats to nuke “Bitcoin burns the planet” takes.
Bitcoin network ≈ 176 TWh yearly—publish context vs. global AI hunger. - Sponsor green‑mine pilot; push press release the same day climate‑tax headlines hit.
7. AI‑POWERED EDGE
- Exchange plug‑in: GPT‑based “Trade Copilot”—auto‑generates stop‑loss + position sizing.
- In‑app robo‑camera: users point phone at any price chart → instant AI explanation snippet.
- Why? AI‑crypto mashups are exploding on Binance & elsewhere.
8. BUDGET—“BLOOD & THUNDER” EDITION (USD $1 M / 6 mo)
| Bucket | % | Hardcore Twist |
| Influencer Pods | 30 % | Pay in BTC with 2‑year locked bonus—align skin‑in‑game. |
| Paid Performance | 25 % | Geo‑conquest competitors’ HQ IP ranges. |
| Content Forge | 20 % | 60 shorts, 12 hero vids, 4 white‑papers. |
| Community & IRL | 15 % | Tactical meet‑ups, rapid merch drops. |
| PR / Thought‑Leadership | 7 % | CFO‑grade “Bitcoin Treasury Playbook”—ride the 61‑company wave. |
| Measurement Stack | 3 % | Mixpanel + on‑chain analytics aggregator. |
9. FUTURE RADAR 📡
| Signal | Immediate Action |
| Corporate balance‑sheet FOMO | Weekly CFO webinar series + case‑study drip. |
| AI‑trading boom | Integrate Copilot; bundle premium tier. |
| Tightening ad regs | Grow owned channels (email, Discord) to > 40 % total traffic. |
10. ERIC KIM “NO‑MERCY” CREED 🗣️
- Shoot daily. Ship daily. Quantity births mastery.
- If grandma can’t retell your value prop in 3 lines, rewrite.
- Fear kills creativity—blast it with data + boldness.
- Community = co‑authors. Give them tools, not tasks.
- Measure like a scientist, hustle like a street artist.
“The streets don’t wait. Neither does Bitcoin. Load the chamber, pull the trigger, and paint the internet orange.”
Now get out there and BREAK THE INTERNET—ETHICALLY, LEGALLY, RELENTLESSLY.