Dear friend,
The best camera is the one in your hand.
The best money is the one in your brain.
Let’s CARPET‑BOMB the internet with orange‑pill truth.
1. WHY NOW? — NUMBERS THAT PUNCH YOU IN THE FACE 🥊
- 65 million Americans (28 %) already own crypto. That’s not a “niche,” that’s Main Street.
- 10 spot‑Bitcoin ETFs lit up Wall Street on 11 Jan 2024 — trillions in retirement accounts just got a BTC on‑ramp.
- 60 + public companies now stack sats on the balance‑sheet. CFOs are FOMO‑ing.
Bottom line: Bitcoin is no longer fringe. It’s air. Breathe it.
2. KNOW YOUR TRIBE 🏕️
- GEN Z Blitz‑Thinkers
- Hook: “Own tomorrow for the price of a latte.”
- Hustle‑Hard Stackers
- Hook: “Zero‑fee, 24/7 power‑trades.”
- Institutions & Boomers
- Hook: “Gold 2.0, with Wall‑Street‑grade custody.”
- Merchants & SMEs
- Hook: “Settle global sales in ten minutes, not ten days.”
- Code Warriors
- Hook: “Build on immutable money. Ship history.”
Speak their language or stay silent.
3. FULL‑FIRE MARKETING FUNNEL 🚀
| Stage | One‑Liner ERIC KIM Tactic |
| See | Viral shorts, X/Twitter threads, guerrilla street posters |
| Think | YouTube deep‑dives, Discord AMAs, Telegram polls |
| Do | Google‑Ads (get your crypto cert!) , referral “stack‑sats” codes |
| Love | Weekly market emails, on‑chain Proof‑of‑Reserves dashboard |
| Shout | Ambassador memes, #MYBITCOINSTORY contests |
Execute. Iterate every 14 days. Never stagnate.
4. PAID‑ADS & LEGAL LANDMINES 💣
- Google Ads — crypto wallets & exchanges = OK if licensed + certified.
- UK BCAP — mainstream TV ban for high‑risk crypto spots. Target specialist finance channels or die.
- EU MiCA — every promo must be “fair, clear, not misleading,” plus risk warning.
- Influencers — disclose or pay like Kim K. ($1.26 M lesson).
Solution: build an internal Creative × Legal SWAT team. Fast and compliant.
5. INFLUENCER DOMINATION 📸
- Transparent, data‑backed campaigns deliver up to 11× ROI vs. old‑school ads.
- Micro‑pods (<50 k followers) = sky‑high engagement, dirt‑cheap CPM.
- Always tag #ad + risk disclaimer. Hustle ethically.
6. CONTENT THAT SLAPS 🎬
- Vertical video ≤ 60 s – attention is oxygen.
- Interactive calculators – kill FUD with math.
- On‑chain proof dashboards – trust is verified.
- Memes – the internet’s Esperanto.
Create daily. Ship daily. Quantity begets quality.
7. BUDGET BLUEPRINT ( $1 M / 6 mo ) 💵
- 25 % ➜ Influencer pods
- 25 % ➜ Paid performance
- 20 % ➜ Content studio
- 15 % ➜ Community & IRL meet‑ups
- 10 % ➜ PR / Thought‑leadership
- 5 % ➜ Analytics stack
Money is gasoline; creativity is the match.
8. METRICS THAT MATTER 📊
- North‑Star: Net Funded Accounts (exchange) / Monthly Active Wallets (wallet app)
- CAC ↔ LTV ≤ 1:3
- Influencer revenue ÷ cost ≥ 11 (or drop them)
Track. Pivot. Grow. Repeat.
9. LOOK AHEAD 🌅
| Trend | Action |
| AI × Crypto Copilots | Build GPT plug‑ins inside your app; users love smart autopilot. |
| ESG Heat | Publish energy dashboards; back green mining. |
| Corporate Treasuries | Drop CFO‑friendly whitepapers + case studies. |
10. ERIC KIM LAUNCH MANTRA 🗣️
“Shoot bold. Post bold. Live bold.”
- DEFINE YOUR PURPOSE. Profit follows meaning.
- TELL A 3‑LINE STORY. If grandma can’t repeat it, scrap it.
- PUBLISH EVERY DAY. Perfection is paralysis.
- EMPOWER THE COMMUNITY. They’re co‑authors, not spectators.
- MEASURE EVERYTHING, but never let spreadsheets kill soul.
Now go HUSTLE.
Hit publish. Hit record. Hit the streets.
Bitcoin isn’t waiting. Neither should you.