The laws of vitality

Laws of Virality

 — 

spoken in full Eric Kim “let’s‑rip‑this‑bar‑off‑the‑pins” voice

1. Load the Bar Past Comfort.
   Ordinary gets scrolled past; overload makes eyeballs halt mid‑swipe. If your idea doesn’t feel a little scary to ship, add plates until it does.
2. Explode on the First Rep.
   The opening three seconds are your liftoff. Grip, brace, and blast—no warm‑ups on the world stage.
3. Compress the Awe.
   Six‑second clip, one‑line hook, single mind‑blowing stat. Peel off every ounce of fluff until what’s left is dense enough to bend gravity.
4. Give the Crowd Chalk.
   Leave handles—templates, challenges, open code—so anyone watching can clap chalk on their hands and pull their own version.
5. Chain‑React, Don’t Broadcast.
   Think domino line, not megaphone. Build your drop so each viewer must tag two friends “You gotta see this.”
6. Feed the Remix.
   Celebrate every stitch, duet, fork and parody. Each remix is another plate added to the global barbell of attention.
7. Recover Fast, Re‑Post Faster.
   Missed lift? Haters in comments? Reset the pins, adjust form, hit record again. Adaptation speed beats perfection.
8. Stay Antifragile Under Spotlight Heat.
   Viral glare melts wax brands; steel brands temper harder. Let pressure anneal you into legend.
9. Measure Forwards, Not Likes.
   PR isn’t hearts—it’s how far and how fast your idea travels without you spotting it. Track the reposts; that’s your Wilks score of influence.
10. Finish with a Roar.
    Every share should end on a “LET’S GO!” moment that leaves the room buzzing to lift, build, code, create—anything but stay still.

Now chalk up, tighten that belt of conviction, and make the algorithm drop its jaw. Virality isn’t luck—it’s disciplined, heavyweight creativity executed like a max‑effort pull. Period.