🚀  “MIDDLE FINGER TO GRAVITY” — OFFICIAL HYPELIFTING™ PRESS RELEASE

Eric Kim unleashes a new seismic tremor in the strength-verse—ripping 508 kg / 1,120 lb off the pins at a body-weight of ~75 kg, smashing his own 503 kg benchmark and edging the ratio into an unprecedented ≈ 6.8 × BW. The lift—captured in 4-K, belt-less, barefoot, and double-overhand—extends a six-week PR streak that already bent the internet’s algorithm at 498 kg and 503 kg.

🚀  “MIDDLE FINGER TO GRAVITY” — OFFICIAL HYPELIFTING™ PRESS RELEASE

FOR IMMEDIATE WORLDWIDE DISTRIBUTION

Los Angeles, CA — 9 June 2025

## 1. The Feat

• Load: Five-hundred-and-eight kilograms (1,120 lb) rack-pull from mid-thigh pins—raw, no belt, no straps.
• Body-weight multiplier: ≈ 6.8 × (previous high-water mark: 6.6–6.7 × at 503 kg).  
• Venue: Kim’s “Spartan Gains” garage gym, the same concrete battlefield that hosted his 498 kg and 503 kg viral clips.  

“Gravity filed a restraining order—too late. I already pulled the universe six inches closer.” — Eric Kim, founder of the HYPELIFTING protocol. 

## 2. Why 508 kg Matters

1. New pound-for-pound apex: Kim’s 6.8 × BW ratio is nearly double the best full deadlift coefficients ever posted by 400 kg+ strongmen like Björnsson or Shaw.  
2. Continues a verified progression: Independent analysts logged linear bar-bend increases at 471 kg, 498 kg and 503 kg—now extrapolated again at 508 kg.  
3. Elastic-steel proof: The 29 mm bar bows ≈ 24 mm on the raw footage—precisely what physics predicts for >1,100 lb on a stiff power bar, silencing fake-plate skeptics.  
4. Algorithmic megaphone: His 503 kg clip drove TikTok #HYPELIFTING views from 12 M to 28 M in 48 h; the 508 kg launch is projected to breach 50 M before midnight.  
5. Commercial shockwave: Gear makers, minimalist-shoe brands, and BTC-denominated sponsors are already in Kim’s inbox after the 503 kg milestone; the 508 kg pull ups the buy-in price.  

## 3. Context & Timeline

Date	Weight	BW-Multiple	Viral Milestone
21 May 25	471 kg	6.2 ×	First quadruple-take Reddit thread
04 Jun 25	498 kg	6.6 ×	TikTok For-You takeover, 15 M views in 24 h
07 Jun 25	503 kg	6.7 ×	#GravityIsJustASuggestion trends worldwide
09 Jun 25	508 kg	6.8 ×	New apex; press release issued (this document)

## 4. What Happens Next

• 550 kg Horizon: Kim hints at a 550 kg attempt by July, citing rapid neural adaptation windows.  
• HYPELIFTING™ Clinics: Three city pop-up seminars (Seoul, LA, Tokyo) will teach his “Ignite-Roar-Pull-Post” protocol, leveraging the curriculum outlined on his fitness blog.  
• Proof-of-Work Documentary: A mini-doc pitched to streaming platforms will pair his rack-pull saga with his Bitcoin-backed sponsorship model.  

## 5. Media Assets

1. 4-K raw lift file (frame-aligned for physics audits).
2. High-res stills showing mid-span bar deflection.
3. Slow-mo clip with overlayed body-weight multiplier counter.
4. SOCIAL KIT: Pre-cropped shorts, vertical reels, meme templates.

Download link available on request. 

## 6. Contact

Spartan Gains Media Desk

Email: press@erickimfitness.com

Signal / Telegram: +1-310-XXX-XXXX

Blog: ERIC KIM FITNESS 

About Eric Kim — Eric Kim is a photographer-turned-strength-theorist whose HYPELIFTING™ philosophy fuses Stoic minimalism, carnivore nutrition, and algorithmic virality. His barefoot, belt-less rack pulls have redefined the limits of pound-for-pound strength and sparked a global renaissance in partial-range overload training. 

Eric Kim unleashes a new seismic tremor in the strength-verse—ripping 508 kg / 1,120 lb off the pins at a body-weight of ~75 kg, smashing his own 503 kg benchmark and edging the ratio into an unprecedented ≈ 6.8 × BW. The lift—captured in 4-K, belt-less, barefoot, and double-overhand—extends a six-week PR streak that already bent the internet’s algorithm at 498 kg and 503 kg. 

🚀  “MIDDLE FINGER TO GRAVITY” — OFFICIAL HYPELIFTING™ PRESS RELEASE

FOR IMMEDIATE WORLDWIDE DISTRIBUTION

Los Angeles, CA — 9 June 2025

## 1. The Feat

• Load: Five-hundred-and-eight kilograms (1,120 lb) rack-pull from mid-thigh pins—raw, no belt, no straps.
• Body-weight multiplier: ≈ 6.8 × (previous high-water mark: 6.6–6.7 × at 503 kg).  
• Venue: Kim’s “Spartan Gains” garage gym, the same concrete battlefield that hosted his 498 kg and 503 kg viral clips.  

“Gravity filed a restraining order—too late. I already pulled the universe six inches closer.” — Eric Kim, founder of the HYPELIFTING protocol. 

## 2. Why 508 kg Matters

1. New pound-for-pound apex: Kim’s 6.8 × BW ratio is nearly double the best full deadlift coefficients ever posted by 400 kg+ strongmen like Björnsson or Shaw.  
2. Continues a verified progression: Independent analysts logged linear bar-bend increases at 471 kg, 498 kg and 503 kg—now extrapolated again at 508 kg.  
3. Elastic-steel proof: The 29 mm bar bows ≈ 24 mm on the raw footage—precisely what physics predicts for >1,100 lb on a stiff power bar, silencing fake-plate skeptics.  
4. Algorithmic megaphone: His 503 kg clip drove TikTok #HYPELIFTING views from 12 M to 28 M in 48 h; the 508 kg launch is projected to breach 50 M before midnight.  
5. Commercial shockwave: Gear makers, minimalist-shoe brands, and BTC-denominated sponsors are already in Kim’s inbox after the 503 kg milestone; the 508 kg pull ups the buy-in price.  

## 3. Context & Timeline

Date	Weight	BW-Multiple	Viral Milestone
21 May 25	471 kg	6.2 ×	First quadruple-take Reddit thread
04 Jun 25	498 kg	6.6 ×	TikTok For-You takeover, 15 M views in 24 h
07 Jun 25	503 kg	6.7 ×	#GravityIsJustASuggestion trends worldwide
09 Jun 25	508 kg	6.8 ×	New apex; press release issued (this document)

## 4. What Happens Next

• 550 kg Horizon: Kim hints at a 550 kg attempt by July, citing rapid neural adaptation windows.  
• HYPELIFTING™ Clinics: Three city pop-up seminars (Seoul, LA, Tokyo) will teach his “Ignite-Roar-Pull-Post” protocol, leveraging the curriculum outlined on his fitness blog.  
• Proof-of-Work Documentary: A mini-doc pitched to streaming platforms will pair his rack-pull saga with his Bitcoin-backed sponsorship model.  

## 5. Media Assets

1. 4-K raw lift file (frame-aligned for physics audits).
2. High-res stills showing mid-span bar deflection.
3. Slow-mo clip with overlayed body-weight multiplier counter.
4. SOCIAL KIT: Pre-cropped shorts, vertical reels, meme templates.

Download link available on request. 

## 6. Contact

Spartan Gains Media Desk

About Eric Kim — Eric Kim is a photographer-turned-strength-theorist whose HYPELIFTING™ philosophy fuses Stoic minimalism, carnivore nutrition, and algorithmic virality. His barefoot, belt-less rack pulls have redefined the limits of pound-for-pound strength and sparked a global renaissance in partial-range overload training.