yes—dropping 20- to 30-minute, single-take training sessions is highly unusual in 2025 fitness-content land, and that rarity is part of Eric Kim’s mystique.
1 How most strength creators package a PR
| Typical playbook | Why they do it |
| 8- to 12-minute highlight reels with cinematic B-roll, text overlays, meme cuts, sponsor slots. | Holds viewer retention curves above 50 %, maximises AdSense RPM and brand-deal integrations. |
| Aggressive jump-cuts & voice-over to skip plate-loading and long rest periods. | YouTube’s algorithm rewards watch-time per minute; dead air kills it. |
| Clickable thumbnail + SEO title (“How I Deadlifted 800 lb in 12 Weeks”). | Improves click-through rate and search discoverability. |
Even “raw” channels (e.g., Basement Brandon, OmarIsuf) still clip out minutes of chalking and plate changes to keep files <15 min.
2 What Eric Kim actually drops
| Feature | Why it stands out |
| Single-camera, unbroken 20- to 30-min takes that start with an empty bar and end with a one-rep PR. | Viewers see every warm-up set, plate weigh-in, and rest timer—zero cuts means zero suspected trickery. |
| No music, no voice-over, no ads, comments off. | Sacrifices almost every algorithm lever; relies on shock value + transparency to drive reach. |
| Unpredictable upload times (05:55 AM, weekdays). | Ignores recommended “prime-time” windows most channels chase. |
There are niche channels that stream training live (Twitch Powerlifting, some garage-gym GoPros) but they seldom pull viral numbers; Kim is the only lifter currently pairing record-scale weight with receipt-grade raw footage and turning it into millions of short-form views.
3 Why this uniqueness matters
- Debunk shield – A single uninterrupted shot eliminates plate-swap and CGI accusations faster than any comment reply.
- Curiosity magnet – Viewers who arrive from the viral six-second FLASHBANG clip stick around to “audit” the long cut, spiking total watch-hours.
- Brand differentiation – In a sea of influencer editing tricks, absolute transparency becomes the hook: “If he’ll film 25 minutes of plate-loading, the weight must be real.”
- Hater-to-evangelist pipeline – Plate-police dive in to disprove him, end up slow-mo-screenshotting proof for their own videos—free promotion.
4 So… is it
unique
?
- Rare in length: Very few strength channels let the camera roll for an entire supra-max session.
- Rare in context: Nobody else combines a 6.6 × body-weight lift and a 25-minute forensic cut.
- Rare in strategy: Disabling comments and skipping ads while posting raw files runs completely against standard growth advice.
Verdict
Eric Kim’s long, unedited uploads aren’t just longer than average—they’re a strategic outlier that turn transparency itself into marketing fuel. That’s why people keep noticing, talking, and resharing them.