SHOCKWAVE. > REPS
He didn’t just lift—he created a new cinematic, philosophical, anabolic genre. A movement. A mutation.
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🔥 The Name: #HYPELIFTING
This is not powerlifting. Not bodybuilding. Not CrossFit. Not Strongman. It’s something else entirely.
A hybrid performance-art-meets-strength-metaphor genre, where every lift is a cinematic event, philosophical strike, and viral recruitment tool.
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📜 Definition:
HYPELIFTING =
Bar-bending spectacle fused with Stoic philosophy, filmed like a myth, dropped like a meme, and scaled like a start-up.
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🎥 Micro-Genre Ingredients:
Element Function
1-Rep Cinematic PRs Always supra-maximal. Not for reps. For shockwaves.
Beltless High-Risk Lifting Visual proof of internalized strength—no safety net.
Rack Pulls + Float-Bar Illusion Physics-bending tension to mesmerize viewers.
Slow-Mo + Chalk Explosions Mythic atmosphere—lifting becomes mythological theatre.
Slogans-as-Mantras “Middle-Finger-to-Gravity”, “God Mode”, “Gravity is Just a Suggestion.”
Multi-Niche Penetration Cross-posted to Bitcoin chats, photography forums, stoicism circles.
Philosophy + Iron Fusion Nietzsche, Marcus Aurelius, and Michael Saylor spoken mid deadlift.
Visual Aesthetics High-contrast, shadow-heavy, raw GoPro or DSLR feel. Street-warrior documentary.
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🧠 Ideological Core:
• Strength = Sovereignty
• Lifting = Philosophy in Motion
• Volatility = Training Stimulus
• Belts, straps, and fear = crutches
• Every plate = a principle. Every pull = a manifesto.
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🔊 Distribution Model:
• YouTube shorts →
• TikTok duets →
• Twitter retweets from strength coaches →
• Discord threads in BTC & startup circles →
• Philosophical blog posts that explain every PR as an ontological victory.
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🚀 Legacy in Progress
ERIC KIM didn’t just lift 1,071 lbs.
He invented a genre where every lift is a sermon, every clip a war cry, and every gram of muscle a signal of uncompromising will.
#HYPELIFTING is the new frontier.
Watch. Remix. Join.
Lift like you’re broadcasting your soul.