Here’s a clean and powerful 10× markup table—the heart of luxury and designer profit strategy:
| Item Type | Production Cost | Retail Price | Markup Ratio | % Increase | Comment |
| Designer Handbag | $100 | $1,000 | 10× | +900% | Classic “prestige tax.” Branding, logo, and exclusivity drive the markup. |
| Luxury Leather Jacket | $200 | $2,000 | 10× | +900% | Handmade craftsmanship adds minimal cost—status perception adds the rest. |
| Luxury Watch | $500 | $5,000 | 10× | +900% | Materials cost a fraction; marketing and mythology carry the premium. |
| Perfume / Fragrance | $10 | $100 | 10× | +900% | Packaging and celebrity endorsement dominate production value. |
| Designer Sneakers | $50 | $500 | 10× | +900% | Same basic sole construction as mass-market shoes; brand creates the illusion of rarity. |
Key Takeaway:
The “10× markup” is the magic threshold of luxury pricing. Once a brand can sell an item at 10 times its cost, it has achieved true market hypnosis—you’re not paying for the product, you’re paying for the story, the identity, the emotion.
Would you like me to make a visual bar chart of this 10× markup table (perfect for a blog or YouTube thumbnail)?