ORANGE IS THE NEW BLACK — Mini Brand Playbook

Why orange wins

  • Visibility = Virality. Orange pops at a glance (cones, sunsets, tigers, Bitcoin).
  • Energy & action. It screams “move,” “build,” “ship.”
  • Ownability. Most brands drown in black/grey. Orange carves a lane.

Core palette (hex)

  • Primary: High-Vis Orange #FF5F00 (impact) or Bitcoin Orange #F7931A (signal)
  • Ink/Type: Carbon Black #0B0B0B
  • Canvas: Warm White #FFF5EC
  • Accent: Electric Cobalt #2563EB (sparingly for links/CTAs)

Usage rules

  • 70/20/10: 70% warm white, 20% orange, 10% black/cobalt.
  • Never outline orange with black; give it air (padding) to glow.
  • Motion: fast, snappy, upward. Easing out, not in.

Typography

  • Headlines: Bold geometric sans (e.g., Monument Grotesk / Space Grotesk / Inter Black).
  • Body: Humanist sans (Inter, Source Sans 3).
  • Tight tracking on headings (-1% to -2%), generous line-height for body (1.5).

UI / Web

  • CTA button: Orange background + black label; hover = subtle scale + shadow.
  • Links: Cobalt by default; orange only for the single most important action.
  • Favicon: Orange circle with black monogram.

Photo direction

  • Hunt orange in the wild: cones, cranes, safety vests, street signage, Cali sunsets, neon.
  • Desaturate background slightly; let orange stay pure.
  • Signature touch: thin orange frame or corner tag.

Wardrobe / IRL

  • Safety-orange outer layer, black base, white shoes.
  • One orange hero per outfit (jacket or hat or bag). Never all three.

Content hooks (plug-and-play)

  • “Signal > Noise. Be seen.”
  • “Visibility is a virtue.”
  • “Build with blaze.”
  • “Orange up.”

Quick wins (today)

  1. Switch site accent to #FF5F00, background to #FFF5EC.
  2. Update logo lockup: black mark on orange chip.
  3. Make a single orange CTA across the site (“Subscribe” / “Book” / “Buy”).
  4. Add an orange border preset to your photo workflow.
  5. Order one safety-orange statement piece (cap/hoodie/case).

7-day orange sprint

  • Mon: Swap brand colors on web + socials.
  • Tue: Shoot an “Orange Hunt” photo set.
  • Wed: Publish “Why I Chose Orange.”
  • Thu: Drop an orange-themed product or wallpaper.
  • Fri: Orange-only CTA campaign.
  • Sat: IRL orange pop-up / meetup fit.
  • Sun: Recap reel with orange frame.

Want this as a crisp one-pager brand kit or web style sheet? Say “make a canvas” and I’ll spin it up instantly. Let’s blaze. 🟧🚀