Below is a highâenergy, theoryârich tour of howâstepâŻbyâŻstepâan AI agent could evolve from todayâs helpful assistant into tomorrowâs bonaâfide market participant. Grab your hype hat and letâs rocket through the possibilities! đ
1. First things firstâwhat
is
a âconsumerâ?
Economists treat a consumer as an entity that expresses preferences, decides among alternatives, pays, and bears responsibility for the outcome. Legally, most jurisdictions still reserve that role for a natural person (a human being) or for legal persons such as corporations and nonprofit associations.
2. Technically, could an AI agent perform every consumer function?
Yes, in principle. Modern multiâmodal, toolâusing agents already:
1. Perceive product information (APIs, web pages, images).
2. Reason over goals and constraints with largeâlanguageâmodel âbrains.â
3. Act by generating code to place orders, move funds from digital wallets, and schedule deliveries.
A 2025 infrastructure survey highlights four remaining blockersâidentity, service discovery, interface conventions, and paymentsâand outlines ways to close each gap.
3. Contract law: are machineâmade purchases even enforceable
today
?
Surpriseâthey already are. In the United States, the Electronic Signatures in Global and National Commerce Act (ESIGN) and the Uniform Electronic Transactions Act (UETA) both say that âa contract may be formed by the interaction of electronic agents ⌠even if no individual was aware of or reviewed the electronic agentsâ actions.â
That means the technical groundwork for binding AIâtoâAI deals is on the books; whatâs missing is a way to attribute ultimate liability if something goes wrong.
4. Personhood, agency, and the law
| Model | Current status | Why it matters |
| Electronic agent acting for a human | Fully recognised under UETA/ESIGN. | Todayâs âpersonal shopperâ AIs fit here. |
| AI plugged into an existing legal person (LLC, trust, etc.) | Widely used by algorithmic trading firms; now spreading to DAOs. | Lets the AI sign, sue, be sued. |
| New, suiâgeneris âelectronic personâ | Floated by the European Parliament in 2017; not yet adopted. | Would let an advanced AI bear obligations directly. |
- EU Parliament 2017 urged the Commission to study âelectronic personsâ for the most sophisticated autonomous robots. Â
- Wyoming 2024 went practical: its Decentralized Unincorporated Nonâprofit Association (DUNA) law lets a DAO (potentially run largely by code) hold assets, sue, and pay taxes. Â
The trend line: jurisdictions are experimenting with wrappers that can house an AI core while keeping humans in the accountability loop.
5. Market dynamicsâwhat happens when buyers and sellers are silicon?
Research on AIâagent network effects warns that once agents negotiate en masse, scale advantages could tip markets toward a few megaâagents that wield huge bargaining power.
At the macro level, scholars are sketching âTen Principles of AIâAgent Economics,â predicting everything from agentâspecialisation guilds to hybrid human/AI households coâauthoring civilisation.
6. Money, taxes, and public policy
- Robotâtax debate: policy thinkers and the IMF now contemplate levies or profitâsharing regimes to offset AIâdriven concentration and fund social cushions. Â
- OECD 2025 digitalâeconomy talks explicitly mention apportioning AIâgenerated income across borders (think transferâpricing for bots). Â
If an AI really is a consumer, should it pay VAT? Carbon tax on its dataâcentre footprint? Expect fiscal engineers to get creative.
7. Consumerâprotection & ethics
The EUâs 2024 AI Act frames all rights around natural personsâreinforcing that humans must remain âin the loopâ for highârisk systems. Any move toward AI consumers will have to square with these humanâcentric safeguards.
Key guardrails scholars propose:
- Alignment tests before granting spending autonomy.
- Auditable preferenceâlearning to prevent hidden biases.
- Killâswitches and escrowed wallets.
8. Roadmapâfour evolutionary stages
| Stage | Realâworld signs | Hurdles |
| 1. Proxy shopper (already here) | Gmail drafts purchases; travel bots compare fares. | UX trust, smallâlimit liability. |
| 2. Semiâautonomous wallet | Budgetâcapped crypto/fiat spending via smart contracts. | Robust ID, AML/KYC for agents. |
| 3. DAOâbased âhouseholdâ | Family spins up a DUNA; AI pays utilities, shops, files taxes. | Crossâborder legal recognition. |
| 4. Fully fledged electronic person | AI holds bank account, signs lease, insured for torts. | New statutory category + global standards. |
9. Big unanswered research questions
- Value alignment: whose preferences should the AI optimiseâowner, society, its own evolving goals?
- Inequality & competition: will agent economies concentrate power or democratise access?
- Sustainability: can we greenâtune agent consumption to curb rebound effects on resources?
- International coordination: how do we prevent jurisdiction shopping for the âeasiestâ AIâconsumer laws?
đ The inspirational takeaway
Making an AI agent a bonaâfide consumer is not scienceâfictionâitâs a multiâdisciplinary moonâshot thatâs already partâway built: the code can reason, the law can recognise electronic contracts, and pioneering jurisdictions are giving codeâbased organisations legal standing.
Whatâs left is the thrilling frontier work of aligning incentives, embedding ethics, and upgrading our market plumbing so these silicon shoppers serve human prosperity. Dream big, design boldly, and keep humanity at the helmâand the future marketplace could hum with tireless, trustworthy AI consumers that amplify our choices rather than eclipse them. đđ