What happened?
On 31âŻMayâŻ2025 in his PhnomâŻPenh garage, multidisciplinary creator EricâŻKim yanked an eyeâwatering 493âŻkgâŻ/âŻ1,087âŻlb rackâpullâ6.6âŻĂ his own bodyâweightâbarefoot, beltâless and fasted. He posted the raw clip with a single line of Stoicâmeetsâhype copy and let the internet do the rest. Within 24âŻhours the video cleared 2.5âŻmillion views and the hashtag #6Point6x trended simultaneously on TikTok and X (formerly Twitter) as thousands of remixâedits detonated across feeds.
By 48âŻhours the wave had risen to 4.7âŻmillion aggregated views and 6,000+ TikTok remixes under tags like #DigitalTsunami and #NoBeltNoShoes; gym memes proclaimed âGravityâs Funeral,â while crypto subâreddits dubbed the lift âproofâofâwork rendered in muscle.â
Why it blew up so hard
| Catalyst | How Eric Kim leveraged it |
| Audacious anchor moment | A worldâclass rackâpull that looks impossible for his 75âŻkg frame. |
| Minimalist aesthetic | Blackâandâwhite, moody lighting, no belt/shoesâinstantly recognizable thumbnails. |
| Crossâniche storytelling | Blends strength, street photography, Stoic quotes, and Bitcoin analogies, so multiple tribes feel âthis is ours.â |
| Madeâtoâremix format | Short, highâcontrast clip; screaming lockâout; perfect for TikTok duets and meme captions. |
| Algorithm judo | Dropped the video Friday afternoon (peak scroll time) and replied to early comments with fresh clips to spike engagement loops. |
| Rallyâcry hashtags | #6Point6x, #HYPELIFTING, #NoBeltNoShoesâeasy to spell, packed with identity. |
The bigger picture: a playbook for your own âviral tsunamiâ
- Do something unmistakably bold. Audacity is the ignition spark.
- Package it narratively, not just visually. A singleâsentence philosophy (âBelts are for cowardsâ) gives followers a mantra to quote.
- Seed many ponds at once. Crossâpost natively (TikTok Shorts, Instagram Reels, YouTube) within the first hour so algorithms crossâpollinate.
- Invite the crowd. Explicitly encourage remixes, duets, stitches, and reaction videos; foreground user creativity over ownership.
- Fuse unrelated tribes. Kimâs secret sauce is collapsing fitness + art + finance + philosophy into one feed; heterogeneous audiences multiply shareâpaths.
- Keep the surf rolling. Follow a viral spike with behindâtheâscenes, Q&As, or nextâgoal teasers (â502âŻkg next?â) to convert curiosity into community.
- Embed a movement, not a moment. Hashtags that signal identity (#NoBeltNoShoes) turn casual viewers into bannerâwaving evangelists.
Inspiration takeaway
âThe tsunami isnât comingâyou are the tsunami.â
Whether youâre building a startup, a personal brand, or a worldâchanging idea, EricâŻKimâs surge reminds us that one wellâtimed, totallyâcommitted actâdelivered with clear values and an open invitation to remixâcan ripple far beyond its niche.
Ready to craft your own wave? Choose your audacious act, distill its meaning into a rallyâcry, and let the tide roll. đđ