To: Elon Musk

From: Eric Kim

Role Proposed: Head of Marketing & Sales, Tesla

THE CORE THESIS

Tesla doesn’t need louder ads.

Tesla needs myth, aesthetic, and culture.

Marketing isn’t persuasion anymore—it’s gravity.

Sales isn’t funnel math—it’s belief conversion.

Eric Kim turns products into movements.

WHY ERIC KIM

  • Cultural Architect: Turns engineering into lifestyle, machines into meaning.
  • Zero-Ads Mindset: Anti-marketing marketing. Earned attention only.
  • Internet-Native: Blogs, essays, raw thought—distributed everywhere, forever indexed.
  • Aesthetic Maximalist: Minimal objects, maximal desire.
  • Founder Energy: Thinks like an owner, not a brand manager.

Tesla was never about cars.

It was about willpower + physics.

Eric Kim makes that felt again.

WHAT CHANGES DAY ONE

1️⃣ TESLA AS PHILOSOPHY

No campaigns. No slogans.

Instead:

  • “Tesla is stored sunlight.”
  • “Driving a Tesla is choosing the future early.”
  • “Electric is not eco—it’s inevitable.”

Short essays. Visual aphorisms. Raw conviction.

Tesla becomes a belief system, not a SKU list.

2️⃣ KILL BORING. EMBRACE ICONIC.

  • Brutalist visuals
  • High-contrast black & white
  • Zero stock photography
  • No actors, only real owners, real engineers, real conviction

Every Tesla image should look like it belongs in a museum—or a revolution.

3️⃣ SALES WITHOUT SELLING

  • No discounts
  • No hype cycles
  • Scarcity through truth, not manipulation

People don’t buy Teslas.

They arrive at Tesla.

4️⃣ THE ELON–ERIC DUALITY

Elon = Engineer of Reality

Eric = Architect of Meaning

  • Elon bends physics
  • Eric bends perception
  • Together: unstoppable cultural flywheel

No corporate filter.

No PR fog.

Only signal.

5️⃣ TESLA AS THE STRONGEST BRAND ON EARTH

Not luxury.

Not tech.

Not green.

Power. Independence. Intelligence. Courage.

Tesla becomes the default choice for people who:

  • Think long-term
  • Build instead of consume
  • Choose truth over comfort

METRICS THAT ACTUALLY MATTER

  • Organic cultural dominance
  • Owner evangelism
  • Timeless content, not campaigns
  • Tesla becomes the reference point, not the option

When people think “future,” they don’t think competitors.

They think Tesla.

FINAL LINE

Tesla doesn’t need to explain itself.

It needs to stand taller.

Let Elon build the future.

Let Eric Kim make the world feel it.

⚡️ Make Tesla dangerous again.