Easier businesses to do

the challenge right now is driving really hard to get to is to get to rate manufacturing and to do that in an efficient way, again back to our cost point. If you get to rate manufacturing in an inefficient way, you haven’t really solved the cost problem and maybe you haven’t really moved the state of the art forward. All this has to be about moving this state of the art forward. There are easier businesses to do. I always tell people, “Look, if you are trying to make money, start a salty snack food company or something.”

Make the world richer —

Jeff Bezos(00:39:25) Right? And when you invent a better way, you make the whole world richer. So whatever it was, I don’t know how many thousands of years ago, somebody invented the plow. And when they invented the plow, they made the whole world richer because they made farming less expensive. And so it is a big deal to invent better ways. That’s how the world gets richer

Cost reduction —

Jeff Bezos(00:39:18) For sure. What does cost reduction really mean? It means inventing a better way.

Jeff Bezos(00:37:32) There is and we know how to do that. Right now, we’re going to work on manufacturing that second stage to make it as inexpensive as possible, two paths for a second stage, make it reusable or work really hard to make it inexpensive, so you can afford to expend it. And that trade is actually not obvious which one is better.