iPhone Pro Titan — major anaemic marketing?

Some ideas:

1. Become the Titan
2. Stronger than Titan

Essentially the gist and idea is this:

By getting the iPhone Pro Titanium … you become *stronger* or as strong as titanium?

Or the idea that you can last forever?

For example my LINDBERG glasses frames — these bad boys have literally lasted me over a decade. Since I was around 22 years old, now I’m 35. And they’re made out of titanium! Insanely light, strong, pliable, don’t break, don’t rust, corrode etc.

Maybe also this angle on it being naturally antibacterial and anti allergenic is a good one?