When we companies try to compete with others, we end up failing.
For example, two very bad news for Apple; first, the new Apple intelligence stuff, is trying to compete with ChatGPT, but it will end up getting destroyed.
Second, Apple Vision Pro, also very bad, it is trying to compete with Meta and the Meta quest, but Facebook and oculus had almost a seven year head start.
What Apple should be trying to do is to just focus on her core products; first, make the iPhone insanely great again. Now it sucks.