First ,,, Apple should focus on the product, *NOT* the people.

Issues:

1. Most people are ugly
2. Most people are not insanely beautiful
3. The purpose of marketing is that you want to put the potential customer and *IMAGINE* themselves as the primary actor.

So for the AVP guided tour,,, issues:

1. First, I’m not an African American man. Immediately I get “cognitive dissonance”— I actually cannot imagine myself using this thing.
2. Second ,,, the marketing video is so fucking campy — I want the marketing to look more like BLADE RUNNER 2049 than this dank ass looking claustrophobic overpriced downtown SF apartment condo loft?

What does a “real” “pro” look like?

Asian American Millenial, or Caucasian American male,,, mid-30s, age 35, 36, maybe 38… or 40s

To us $3499 isn’t that much money. This product ain’t for the masses or your mom.