what does not comfort us will not be very de­ sirable.

“In fieri, non in facto esse” translates from Latin to “to be in becoming, not in being” or “to be in the process, not in the fact.” This phrase captures a dynamic aspect of existence, emphasizing the process or development of something rather than its completed state. It resonates with concepts in both philosophy and entrepreneurship, offering a rich ground for reflection and application in these areas.

Philosophy

In the context of philosophy, this phrase echoes the ideas of becoming and change as fundamental aspects of reality, as discussed in the works of philosophers like Heraclitus, who famously stated that one cannot step into the same river twice. It suggests that the essence of existence is not static but constantly evolving. This view aligns with the Spartan stoic aesthetics of embracing change, challenges, and the importance of resilience and adaptability. Stoicism teaches the value of focusing on what we can control—the process of our actions and reactions—rather than the outcome.

Innovation and Entrepreneurship

For innovation and entrepreneurship, “in fieri, non in facto esse” underscores the importance of the journey towards innovation and the development of new ventures. It highlights that the process of creating something new—be it a product, a service, or a company—is often as important as the final result. This perspective encourages entrepreneurs to value the lessons learned, the skills developed, and the experiences gained through the process of innovation.

This mindset fosters a culture of continuous improvement and experimentation, where failure is seen as a necessary step in the process of discovery and learning. In this light, embracing the “in fieri” aspect means maintaining flexibility, being open to pivoting strategies, and continuously seeking growth and development.

Practical Application

Applying this concept pragmatically involves:

• Embracing the journey: Recognize that the path to achieving goals is filled with learning opportunities. Focus on the growth and development that occurs as you pursue your objectives.
• Valuing resilience: In the face of obstacles and challenges, remember that the process of overcoming these is where true character and capabilities are forged.
• Continuous innovation: Keep innovating and iterating on your ideas, products, or services, understanding that perfection is a moving target and that the process of improvement is ongoing.

“In fieri, non in facto esse” serves as a reminder to appreciate and engage fully with the ongoing process of becoming, whether in personal development, philosophical contemplation, or the pursuit of entrepreneurial ventures.