For example, Titan Fitness — seems to just be copy and pasting all the designs and innovations of Rogue Fitness. Question: is this a problem?

Not really. People would still *prefer* the Rogue stuff (like myself). But things I find annoying —

1. I guess I prefer free shipping?
2. I prefer beautiful logos — I hate ugly generic “Made in China” logos (99.99% of random stuff on Amazon)— it seems that Americans understand great design, the Chinese don’t?