Personally speaking, I believe that the Google pixel, Google pixel pro may actually be a superior phone to the iPhone Pro. Yet the marketing is insanely bad and lame for it. Suggestions and thoughts —

First of all, I think it is very distasteful that all of these corporations and industries have stolen the “Pro“ moniker from Apple. The truly courageous and intelligent thing to do instead is to create their own marketing concept or word for it. For example, Google could call their “Pro” phone the “Titan” or something like that. For example,

Google Pixel Titan

Color naming conventions

“Hazel”?? to call a phone Hazel is insanely bizarre. I have no idea what the color hazel is. Instead, just call it “Bronze”— much more gangsta.

Nobody cares for a Google pixel watch. By offering discounts on the watch, you make both devices less desirable. Also, advertising trade-in money back, or even financing options is lame.

Get rid of all of these spammy specials

The best camera in the industry

Here, Google needs to go for the kill. Having witnessed the difference between the iPhone Pro and the Google pixel pro, I personally believe that the Google pixel pro photos are superior to the iPhone pro. Why is this? Google has done a intelligent job poaching the best computational photography experts from the field, computer scientist and vision experts from UC Berkeley etc.

The marketing material and language should not be meek. It needs to be more audacious, more bold. For example,

“The best camera in the industry.”

Nobody cares for a “helpful“ phone

Here, it looks like the Google, Google pixel marketing team is run by a bunch of nerds who have no idea what people really want. What do people really want? Distinction, luxury, glamour, sexiness, etc. Nobody wants nor cares for a “helpful“ phone. This concept must be axed.

More focus should be done on making people aspirationally more productive, more superhuman

Who is the type of person to want to buy a Google pixel pro phone over an iPhone pro? It needs to be somebody who is super super mega insanely caring about becoming more productive.