Target demographic vs ideals

One interesting trend I am seeing in regards to marketing, marketing materials, images, etc. is this:

Companies produce marketing material, images, and things which purport a certain type of equity, diversity and inclusion, but however, do not actually target their ideal target demographic.

For example, it seems a little bit disingenuous or forced, when companies randomly seem to add “racial diversity“, or “gender diversity”, into their marketing images and materials.