M11 MONOCHROM just came out — some thoughts:

“A symphony of light and shadow”— this is an insanely bizarre tagline. I have no idea what this means.

“Creating images with only light and shadow”— weak marketing material and language, not compelling.

Too verbose?

I have no idea who is currently the head of marketing at Leica Camera, especially in the PR department. This is really bad language: too verbose.

Don’t mention the CMOS?

The funny thing with us like a fanboys is that we have a higher regard for the old-school legendary CCD sensor over the CMOS sensor. The CMOS sensor has a bad rap, because it is the same type of sensor in the 5D Mark two camera and beyond. What like that camera should do is to try to distinguish themselves away from the crowd. So in this regard, they should actually not mention even the notion or the idea or the concept of “CMOS”.

Just make them keep scrolling?

One new bizarre trend I see in a lot of websites, especially for marketing materials is that you have to keep clicking around. I believe that the product page for the Leica monochrome should just be one massive scrolling page.

Who is the target demographic for the Leica M11 monochrome?

It seems,

Rich people in the UAE, Dubai, Saudi, the Middle East?

Who *should* be the target demographic for the M11 monochrom? My personal thought is that it should be for the rich “tech bros” of Silicon Valley. Or for the guys who collect and race Porsche 911, 911 GT3RS cars, etc.