We only care for the best, the number one. We have zero interest in the number two, and lower.
Therefore as a marketing thing, try to brand things in such a way that you’re the number one of something. You can make it more niche and more specific.
Start off super small and super niche, and keep at it until you dominate and become number one in that small niche. And then as time goes on, expand into other adjunct areas, or other fields, and keep at it until you become number one those domains as well.
Then what is the final goal? Then to become number one in everything, in the entire world.