For example, in the realm of cars, all of the differences are very superficial. The only real way to be different with cars, is just not owning a car.
Also with clothes, all clothes are far more similar than dissimilar. The only real way to make a huge difference in the realm of clothing is just opting not to wear clothing, for example, not wearing a shirt in public.
Also with technology, how different is it really?
Then my suggestion is this: strive to make really critical and core differences and changes, rather than the superficial.