My critique with Facebook is that it looks like they are not creating any new value. They are just trying to figure out more ways to stuff more advertisements in-between the content created by users.

Compare this instead with Tesla, who is focused on creating new value by making more new electric cars, and also building up the Tesla super charging network.

Or, the upside of Apple, constantly creating new Apple devices and also innovating in their iOS and software.

A practical thought is this; focus on creating new value.