Some suggestions for the apple.com website:

1. First of all, if Apple really wants to highlight their new dynamic island concept for the iPhone 14 Pro, they should put that front and center.
2. Second, apple should get rid of the two column design. Two column design doesn’t work. You focus on nothing. Better to just have a bunch of full width images.
3. Third, some marketing language suggestions. For iPhone 14 Pro, don’t say “pro beyond”, instead, say “beyond pro.” For the new Apple Watch, not “A healthy leap forward“, this makes no sense. Better to say,” become healthier”. For the Apple Watch SE, not “a great deal to love” , instead, say “get it.” The purpose of the Apple Watch SE should be trying to get people who are interested in it to just buy it. For Apple fitness, and it should just say “get fit with your iPhone“. For AirPods Pro, and it should say “a new sound“. For college kids, the impetus should be to get better grades. Also, with Apple card, the focus should be less about cash back, but about having the elite status of having the sexy all white Apple Card.
4. Also, Apple should stop trying so hard to get people to watch the Apple TV shows. Get rid of the auto carousel in the bottom, it just looks spammy and desperate.