Talk more personally, become more personal.

When you blog or vlog, do it more personally. Like you’re talking to a friend.

The success of LISA from blackpink — great swagger and personality. The others seem nameless.

In terms of approach, louder, more audacious, more the center of attention. Be an entertainer. Better to be the jester than the “serious” person.

Speak more ruthlessly

“I took my top off, ooh I’m so roofless!” (ruthless), via JAY Z

Most people talk too boringly.

Also, show more. Don’t cut it too cleanly — show the imperfections and flaws of yourself.

Show your successes, show your failures. Show your path.

There is no right or wrong way — only “your” way (and NOT your way).

Also, just have fun with it! Don’t take it or yourself too seriously.

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Better to be hated than to be ignored

Hate cannot be faked. If people hate you, it is a genuine sign of your notoriety.

The only way to measure your “success” is how many, and whether or not people hate you. Because consider if you’re a nobody, nobody will hate you. If you put yourself out there, which takes great courage, you put yourself at risk of attack. And this is what true courage is— skin in the game (Taleb).

Or as I like to call it — flesh in the game.