Don’t start with the concept, and then do something. Rather, just follow your own gut and your own personal taste, and let others figure out what to call it later.

This is why there are no good books on innovation or business; they just rehash old concepts. There is no book or guide that will show you a new concept, because it has not already yet been attempted, discovered, or created.

Also, this is why it is bad to Google stuff, because rather than just thinking about the concept yourself, you rely on the experience of others.