Something I have realized; there are some things which are created with soul, and some things which are not. What is the difference?

Things which are created with soul are done with extreme pride, love, and intention from the creator. Ethos behind creating some thing is that the creator wants to create something insanely great, to benefit others and the world.

There are other things which are created, which are either only created for a profit (let us say the “new” Lamborghini Countach), or things which are created to satisfy a contract (most of the new popular music, or rap or hip-hop music).

Reckless innovation

The last Apple product I have purchased in used which I feel like is infused with great passion and soul is the iPad Pro. Why? It is a very niche product, that not a lot of people will buy, but for the diehard creators, it is a godsend.

One of a kind

Taking it back to design, I feel like concept designs, and one off things are often done with soul.

The most extreme

Like Nietzsche said, the “grand style” doesn’t desire to please. It disdains to please.

For example, I really love the design of the Lamborghini Sian — I feel like the designers of the car were just like big kids, who wanted to make the most extreme design, to please their inner souls, and the limits of design and engineering.

Is it just a rebranded product?

For example, the Lamborghini Urus is just like an Audi Q8 with a body kit and stronger engine.

Or also how to Lamborghini Huracan V10 engine is eerily similar to the Audi R8.

Why did you make it?

One of the things I love about the branding of Lululemon is that on their product label, they say why they made it. This is great, because it shows the intention of the creators.

Self motivated creations