The upside of payment methods like PayPal, Apple Pay, Venmo, etc. is that it reduces friction for payment. For example, how seamless it is to order stuff on Amazon, as Amazon is now a very safe and trusted platform, which saves and stores all of your shipping and payment information.
A further thought when it comes to reducing friction in your life:
- Less friction in your photography: Ricoh GR 3 or Ricoh GR 3X in your front right pocket. Always ready to make photos. No friction to take your camera out, you don’t think about it, and that your camera becomes an embedded an integrated part of your mind, body and soul.
- Less friction for fitness: always wear the same outfit to the gym, and figure it once you get to the gym. Make it easy and seamless as possible to either walk or drive to the gym, and figure out your workout once you get there.
- Seamless payment structure: figure out the simplest, most seamless way for customers to purchase things from your website. Accept Apple Pay, PayPal, or other forms of payment which make it very easy for people to pay.