The 3% Rule in Photography

Dear friends,

Finding inspiration and creativity is always difficult in photography. But a good idea I have:

Riffing off Virgil Abloh’s ‘3% rule’ — you only gotta change something 3% to make it new and meaningful.

A simple thought in photography:

Assuming you’re shooting black and white … technically everything you photograph is changed more than 3%, which means — just shoot anything in black and white and it is new and original (enough)!


Why 3%?

If we think the ‘Kaizen‘ approach in photography it means:

If you just keep continually improving, changing your photography and creative output by 3% every single day, you will make epic gains in the year-decade level.


How does this apply to creativity?

Honestly at the end of the day, to just create (new) photos is the goal. Thus we should see ‘creativity’ as simply:

The motivation and the drive to make new photos.


All photos you make will be 3% different

In theory, even if you photograph the same subject matter every single day, it will always be (at least) 3% different. How?

  1. You compose and frame it 3% differently
  2. The lighting conditions of the day will be 3% different
  3. Yourself (as a human being, photographer, creative individual) will be 3% different.

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If this gave you any inspirational ideas, feel free to forward to a friend!

ERIC