What designs impress you? You gotta see and perceive it in person.

For example, ignore marketing materials and photos. See it in person, touch it in person, hold it in your hand.

For example, I don’t really like any of the new iPhones. iPhone Pro is too big, thick, heavy, and doesn’t feel good in the hand. Also doesn’t have a sexy finish. Funny enough the older matte black finish for iPhone 7 as superior.

Even iPhone Mini— the midnight finish is too shiny.

Even I saw a new Tesla Model S Plaid in real life with a matte black wrap (all blacked out)— I thought I would like it as an aesthetic ideal, but when witnessing it in person, I didn’t really care for it.

Morale of the story: always try it on in person, or test it and hand it in person.