Either make people insanely love it, or hate it — no in-between. In praise of new BMW design, and anti Tesla standard (boring) design. In praise of Cybertruck, anti Porsche 911 (boring).

Classic and timeless design is boring. Raw and radically new is better.

Drama is good. In praise of Tesla Model X Falcon doors and Lamborghini scissor doors, and rolls Royce suicide doors.