My thought:
In the future, focus will become the ultimate luxury.
Google and Android — all distractions. Anti-focus. Apple as the luxury brand — freedom from advertisements and disruptions. Which makes me think:
Perhaps a lucrative industry to get into now and the future is investing in anti-disrupting technologies?
Note Bose and noise canceling headphones. Noise cancelling technology as super interesting … as the technology gets rid of distractions (via negativa innovation). Ad blockers on your devices are also good … they remove and subtract distractions from you. And truth be told I’ve never met a programmer or IT person who doesn’t have Adblock installed on their browser. In other words, don’t trust Google Chrome.