abstract ERIC KIM Lamborghini

Minimalism as Consumerism 2.0

Let us be very very very wary of notions of ‘minimalism’. Simplicity is good, minimalism is bad. Minimalism as capitalism or consumerism 2.0, for us ‘Millennial’ generation (we are rich, and apparently more ‘woke’ than our “hoarder” parents), but we are just getting suckered into buying a FEW really really really expensive stuff (this is just consumerism, but made more sexy and interesting).

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