In praise of being different, unpredictable, random, and fun:
We disdain the boring and predictable
Why are casinos so fun? Because the randomness, chaos, and chance! Nobody would want to play a slot machine if we knew with 100% certainty what the end-result would be.
How does one differentiate oneself? Simple —
Indulge ALL your personal interests // an anti-niche mentality.
You are an incredibly complex individual
You are the brand. Promote yourself to the maximum.
Show your behind-the-scenes of your life
Bare it all. Your body, soul, and mind. No self-censorship.
We like people.
We like people and individual personalities. We don’t like the ‘Yeezy‘ brand; we like Kanye West — the man himself!