Eric Kim crown

How to Make Your Own Photography Branding Logo

Eric Kim crown

As a modern photographer, make a logo for yourself, to be instantly recognizable, and to stand out.

BECOME A MODERN PHOTOGRAPHER

Marketing, Branding, Entrepreneurship Principles For Success

MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.


Why make a logo for yourself?

Red Cross Eric Kim
ERIC KIM RED CROWN. Crimson Red Color: #d02e46

In a sea of photographers– how do you stand out? You don’t want to just make a lame logo design with a camera in it– this is too cliche. You need something bold, simple, and direct.

For this project, I commissioned ANNETTE KIM to create a logo for me. This is how she designed the ERIC KIM CROWN.

To commission ANNETTE KIM for your future branding project, contact annettekimart@gmail.com


What I told the designer

When I contacted ANNETTE KIM, I told her that I wanted something simple, bold, and direct. I told her about this article, that ALLEN MURABAYASHI calls me the ‘King of the streets’ at the end:

Eric Kim Proves the Value (and Fallacy) of SEO for Photographers

So what better representation of a king than a crown?

Also, I am deeply inspired by Kendrick Lamar– who often refers to himself as ‘King Kendrick Lamar’:

Furthermore, I wanted her to make a design that was MINIMALIST, yet aggressive.

Prototype logos

Here are some logo designs ANNETTE made for me:

ERIC KIM RED CROWN-crooked

How did ANNETTE make the logos, and what was her thought and design process? ANNETTE explains below:


Piet Mondrian and ANNETTE KIM. Berlin, 2017
Piet Mondrian and ANNETTE KIM. Berlin, 2017

Enter ANNETTE KIM:

Step 1: Playing around with visual elements with line work and symbols fitting the Eric Kim principles.

You can see the evolution of the “M” crown and the more minimalistic/aggressive “K”

Step 2: Think about a more minimalistic design with just his initials EK

Here I took just the “E” and “K” combining them

Step 3: Take it even further with just a symbol as a visual image that would by symbolic as a standalone

You can see the finished logo at ERIC KIM BLOG here:


To commission ANNETTE KIM to make your own personal photography logo, contact annettekimart@gmail.com


BECOME A MODERN PHOTOGRAPHER

Marketing, Branding, Entrepreneurship Principles For Success

MODERN PHOTOGRAPHER is your new philosophical and practical primer to succeed as a modern photographer in today’s digital world.


MODERN PHOTOGRAPHER BETA DESIGNS

ABSTRACT ERIC KIM EYE by ANNETTE KIM
ABSTRACT ERIC KIM EYE by ANNETTE KIM
THE MODERN PHOTOGRAPHER: Beta Cover Design by Annette Kim
THE MODERN PHOTOGRAPHER: Beta Cover Design by Annette Kim
THE MODERN PHOTOGRAPHER: Beta Cover Design by Annette Kim
THE MODERN PHOTOGRAPHER: Beta Cover Design by Annette Kim
THE MODERN PHOTOGRAPHER: Beta Cover Design by Annette Kim
Eric Kim vector face, Black and White grey by Annette Kim
ERIC KIM VECTOR by ANNETTE KIM
Beta Cover for “The Modern Photographer” by ANNETTE KIM / HAPTICPRESS
Beta Cover for “The Modern Photographer” by ANNETTE KIM / HAPTICPRESS

Learn more about branding: The Making of “The Modern Photographer” Book Cover