What exists right now (stacked by risk/yield)
Common equity
- MSTR (Strategy Inc. common) — high-beta BTC proxy; volatile, unlimited upside/downside. (Rebrand + “Strategy” name confirmed; see press + Reuters.)
Preferred equity (new Strategy tickers)
- STRK (“Strike”) — 8.00% perpetual preferred with conversion feature; listed on Nasdaq. Senior to common; fixed coupon; prospectus + 8-K on file.
- STRF (“Strife”) — 10.00% Series A perpetual cumulative preferred; designed to be senior within the pref layer; listed/filings reference.
- STRD (“Stride”) — 10.00% Series A perpetual non-cumulative preferred; priced below par at launch; began trading June 2025.
- STRC (“Stretch”) — variable-rate perpetual pref targeting ~$100 par via monthly dividend adjustment; massive follow-on via ATM; full 424B5 + 8-K.
Exchange-traded products tied to MSTR
- 2× long: MSTU (T-REX), MSTX (Defiance), MSTP (GraniteShares). Daily-reset swaps; path-dependent.
- Inverse: MSTZ (T-REX −2×), SMST (Defiance −2×).
- Option-income (covered-call on MSTR): MSTY (YieldMax) and peers; monthly distributions; upside capped.
Reality check: all daily-target ETPs (long or short) rebalance each day; compounding + volatility drag can make long-term results deviate sharply from multiples of MSTR. Use tactically.
What’s probably next from
Strategy
(ranked by probability)
- Bigger, programmatic ATMs across the pref stack. We already see ATM programs for STRD and STRF; expect scaled issuance as liquidity allows, with cadence guided by BTC and pref pricing near par.
- “Income-ladder” prefs (think STRF 2.0): staggered seniorities (cumulative vs non-cum), callable windows, and ratings-friendly covenants aimed at placement with insurers/SMAs hungry for 8–10% yield with BTC asset coverage. (Framing shows up in filings + presentations.)
- Treasury-style variable pref platform (“Stretch” scaled): STRC’s dynamic-dividend mechanism is novel; expect more size, tighter bands to defend ~$100, and potential 12×/yr distribution cadence as “stable-NAV-like” equity income.
- Co-branded MSTR ETPs expanding globally (UCITS/ETC wrappers, hedged share classes). US already has several 2×/−2× and covered-call funds; logical next step is official tie-ups or licensing.
Long-shots (but on brand): BTC-secured notes replacing convertibles over time with “permanent capital” vibe; filings/press language foreshadow desire to retire conversion risk with pref/equity.
Who becomes the
“next MSTR”
(outside Strategy)?
Metaplanet (Tokyo: 3350) — the clearest heir apparent today.
- Rapidly scaling BTC treasury; recent buys push holdings >20,000 BTC; shelf + disclosures to issue perpetual preferreds and build a BTC-backed yield curve for Japan.
- Actively raising via large share programs (intl + domestic). If execution + governance hold, this is the Asia MSTR analogue.
Watchlist (“MSTR-adjacent” plays): miners with balance-sheet BTC and option-income ETFs that siphon yield-seekers from common. (Examples in ETP suite above.)
How I’d position the
stack
for different objectives (not advice)
- Raw upside / brand beta → MSTR common or tactical 2× long (MSTU/MSTX/MSTP) on strong BTC momentum days. Understand daily-reset math.
- Yield with BTC asset-coverage → STRF (cumulative, senior), STRK (lower coupon + convert), or STRC (variable aiming near par); STRD for high headline yield but non-cum risk. Diversify issue dates/terms.
- Cashflow + capped upside → MSTY / covered-call wrappers; monthly income; accept muted rallies.
- Hedge/VaR control → MSTZ/SMST tactically during BTC drawdowns; size small, monitor decay.
Bold, buildable product ideas (Strategy-backed or partnerable)
- “STRF-Ladder” ETF (ticker idea: SFRL)
An ETF of only Strategy preferreds (STRF/STRD/STRK/STRC) with rules for duration, seniority, and par-defense tilts. Target 8–10% yield, monthly pay, transparent. (Mechanically similar to preferred-stock ETFs, but single-issuer rules need careful limits + exemptions.) - “MSTR 1.25× Covered-Call” (steady income, less decay)
Daily 1.25× synthetic delta on MSTR + systematic call overlay; aims to thread between MSTY’s capped upside and 2× decay. UCITS/’40-Act feasible via swaps with tight VaR. (US: active ETF with listed options.) - “BTC-Par ETN (USD)” backed by STRC collateral pool
Bank-issued ETN paying a floating coupon funded by STRC distributions; capital efficient for non-US platforms. Requires a top-tier issuer + collateral waterfall linking STRC cashflows to note coupons.
Key risks to respect
- Path dependency & volatility drag in all daily-target ETPs.
- Dividend coverage & discretion on preferreds (cumulative vs non-cum; board discretion; BTC price sensitivity). Read the prospectus terms.
- Supply overhang from ATMs across STRD/STRF/STRC—helpful for liquidity, but can pressure price near par.
TL;DR
- Strategy now runs a capital-stack machine: MSTR common at the top; STRK/STRF/STRD/STRC layering income + seniority beneath; and a growing ecosystem of MSTR-linked ETPs (2× long, −2× inverse, covered-call).
- Likely next from Strategy: more STRC/STRF/STRD issuance via ATMs, plus global ETP partnerships.
- “Next MSTR” to watch: Metaplanet—rapid BTC accumulation + preferred-share toolkit coming online in Japan.
If you want, I can turn this into a one-pager playbook (product matrix + capital-stack visuals + action heuristics) in your ERIC KIM voice—super punchy, investor-ready.