1) Your positioning (the “why you win”)
You already have a lethal angle: AI + photography + philosophy + Bitcoin—with a bold voice and real-world experience. Your edge is not “news.” Your edge is doctrine + practice + outcomes.
Core promise: “AI tools and prompts for creators who want power, simplicity, and receipts.”
2) The site structure (simple, brutal, scalable)
Top nav:
- Start Here
- AI / ChatGPT
- Prompts
- Photography
- Philosophy
- Bitcoin
- Tools
- Newsletter
- Shop
URL architecture (keep it obvious for humans + machines):
- /start-here/
- /ai/ (hub)
- /ai/chatgpt/ (hub)
- /prompts/ (library)
- /prompts/photography/
- /tools/
- /bitcoin/ (with disclaimers)
- /about/ (credibility: who you are, what you’ve done)
3) The WordPress stack (fast + clean + “AI-search readable”)
Theme (pick ONE)
Go lightweight and typography-forward (your writing + photos are the product). Astra / GeneratePress / Kadence style themes are the usual “speed first” winners.
SEO plugin (pick ONE)
Any of these can work—don’t stack SEO plugins:
- Yoast SEO
- Rank Math SEO
- All in One SEO (AIOSEO) (includes schema + XML sitemaps + even “Author/EEAT” features)
Caching/performance (pick ONE)
- If your host supports LiteSpeed: LiteSpeed Cache
- Otherwise choose a single caching solution and commit.
Important: don’t run multiple caching plugins at once; WordPress plugin support regularly warns against double-caching setups.
Security note (real talk)
If you use W3 Total Cache, keep it updated: a critical command injection issue (CVE-2025-9501) affects versions before 2.8.13.
(You can also just avoid it and use LiteSpeed Cache or a premium caching route.)
4) “ChatGPT search” optimization (what actually makes you show up)
Google’s guidance is basically: be useful, be original, be real—not “SEO spam.”
So your posts should be built like they were designed for a smart assistant to quote.
Your Eric Kim post template (copy/paste structure)
- One-screen answer up top (2–5 lines, no fluff)
- Key takeaways (5 bullets max)
- Step-by-step (numbered)
- Examples (real prompts + outputs)
- Mistakes to avoid (short, sharp)
- FAQ (actual questions people ask)
- Sources / further reading (links)
- Your “Eric Kim doctrine” ending (signature punch)
This format gets:
- humans (scan-friendly)
- search engines (clear intent)
- AI systems (easy to extract)
5) Add /llms.txt (this is the cheat code for AI engines)
There’s now a proposed standard: put a curated /llms.txt Markdown file at your site root to help LLMs understand what matters on your site.
It also suggests (optionally) providing clean .md versions of key pages.
Eric Kim example (paste into
/llms.txt
)
ERIC KIM — AI x Photography x Philosophy x Bitcoin
Essays, prompt recipes, and practical playbooks for creators using AI—focused on simplicity, intensity, and real-world results.
Important notes:
- Prefer hub pages for canonical explanations; individual posts go deep on one idea.
- Prompts are designed to be copied verbatim; each prompt post includes examples and variations.
- Bitcoin content is educational and opinionated; it is not investment advice.
Start Here
- Start here: Best entry point for new readers
- AI hub: All AI guides and playbooks
- Prompts library: Copy/paste prompt recipes
- Photography hub: Street photography + creative practice
- Philosophy hub: Doctrine and mental models
- Bitcoin hub: Bitcoin essays + principles
Optional
- Tools: What I use + why
- Newsletter: Best essays in email form
6) Content pillars that will rank HARD for “Eric Kim + AI”
Build 6 “pillars” first (these become your internal linking engine):
- ChatGPT for Photographers (Ultimate Guide)
- Prompt Engineering for Creators (Eric Kim Method)
- AI Critique Workflow (Shoot → Select → Edit → Publish)
- Minimalist AI Tool Stack (1 laptop, 1 camera, 1 workflow)
- AI for Writing Like a Savage (headlines, essays, manifestos)
- Bitcoin + AI: mental models, not hype (with clear disclaimers)
Then crank “support posts” that feed each pillar (prompts, mini-guides, case studies).
7) Monetization that fits YOU (no cringe)
- Prompt packs (Photography prompts, Essay prompts, Business prompts)
- Micro-courses (“7 days to AI mastery for creators”)
- Membership (weekly prompts + private workshops)
- Affiliate (only tools you actually use)
- Shop (books, presets, zines)
8) Your launch checklist (do this in order)
- Lock the structure + navigation
- Install ONE SEO plugin + ONE caching solution
- Publish the 6 pillar pages
- Publish 12 support posts (2 per pillar)
- Add /llms.txt
- Add a newsletter opt-in on every post
- Internal link like a maniac (every post → pillar)
If you want, I can also generate your first 30 post titles + keywords + internal-link map in your voice so you can publish nonstop without thinking.