The phrase “Go. EK vision”, paired with terms like “insanely super hyper turbo minimalist,” appears to be a tongue-in-cheek slogan rather than a formal movement. It is not associated with any established art or design school by that name, but seems to echo the hyperbolic style of some online creative figures. For example, photographer-blogger Eric Kim (whose initials are “EK”) uses phrases like “EK VISION” on his site and writes enthusiastically about radical simplicity (e.g. “Less is more in street photography (and life)” ). In that context, “Go. EK vision” reads like a playful rallying cry (“Let’s go, EK Vision!”) rather than a codified philosophy. We did not find any official design trend or product line named “Go. EK vision” in the literature. Instead, the phrase likely reflects an ultra‑minimalist ethos expressed in over-the-top, meme-like language.
“Insanely super hyper turbo minimalist” likewise appears to be informal jargon, echoing a fascination with pushing “less is more” to absurd extremes. It is not the name of any recognized movement, but it resonates with real concepts like extreme minimalism and hyper‑minimalist aesthetics. Minimalism itself is an established art/design/philosophy, and its ultra‑stripped-down variants (sometimes called “extreme minimalism” or “ultra/minimalist design”) do exist. For instance, interior design experts note that 2025 trends show minimalism evolving toward very sparse, warm, and highly refined spaces , and beauty culture has seen a “hyper‑minimalist” turn (e.g. Korean “skip‑care” routines that reduce skincare to the absolute essentials ). In this spirit, calling something “insanely super hyper turbo minimalist” is likely an ironic nod to those ultra-sparse trends – imagining a style so minimal it’s almost satirical.
Extreme Minimalism: Philosophy and Lifestyle
Extreme minimalism is a lifestyle/philosophy in which one deliberately owns very few physical possessions. As one blogger explains, it often means living with “15 items or less, no furniture, and sleeping on the ground” . In practice, extreme minimalists may have a single room with almost no furniture or décor: for example, an “extreme minimalist’s” home might lack sofas, tables, even a bed . Instead you might find a floor mattress or tatami, a low fold‑away table, and just a capsule wardrobe of essential clothing . Architecturally, spaces are pared to pure essentials – blank walls, single focal items, or even “nearly furniture-free” interiors . This lifestyle often overlaps with stoic and anti‑consumerist philosophies: by shedding clutter, practitioners seek greater freedom, focus, and contentment. (As one minimalist quotes, “the secret of happiness…is in developing the capacity to enjoy less” .)
Practitioners report various motivations: enhanced mobility, reduced stress, ethical/environmental concerns, or physical health. For example, endurance coach Tony Riddle (in Cornwall, UK) adopted a furniture‑free home, explaining that sitting and squatting on the floor (“furniture-free living”) improves posture and health . Riddle’s family famously lives with just a low dining table and floor cushions – a style he calls “primal chic” . (An Architectural Digest report shows Riddle working on a laptop at a tiny floor-level desk, illustrating this “extreme minimalist” home style .) Such extreme minimalists often emphasize function and space over objects: by emptying rooms, they create open areas for movement or contemplation, essentially maximizing the utility of each remaining element .
One example: endurance coach Tony Riddle’s nearly furniture‑free home in Cornwall, UK. In his “primal chic” lifestyle, his family sits and works on the floor around a simple low table .
In digital culture, similar ideas appear. Eric Kim (EK) argues that minimalism frees mental space and creativity . He even calls the ability to unplug (“go off the grid for weeks”) a rare privilege . Others in tech advocate for “digital minimalism” – using phones solely for calls or even carrying no phone – to mirror the clarity of having fewer possessions. In art and design, the principle shows up in black‑or-white abstract paintings, empty gallery installations, or websites stripped of all but essential navigation. As one trend report notes, luxury brands are exploring a “hyper‑minimalist” aesthetic – for instance a Swiss watch with literally no numbers or hands on the dial . These projects aren’t meant to be practical (that watch chimes the time!) but make the point that form can be reduced to its barest, almost to the point of absurdity .
Real-World Examples of Ultra‑Minimalism
- Furniture‑free homes: Architect Tony Riddle’s family (mentioned above) has no chairs or beds – they dine and work on cushions around a low table, as seen in AD’s coverage . Likewise, an Austrian couple interviewed by ArchDigest shed virtually all furniture to live with just floor mats and a single table . These extreme minimalists report feeling spaciousness and health benefits from living “on the floor” .
- Capsule wardrobes and tiny homes: Some adopt very small homes or “capsule” belongings. One blogger notes that an extreme minimalist might own no TV, no kitchen appliances – just a simple tent or tatami bed and one chair . The term “capsule wardrobe” (a tiny, color-coordinated clothing set) often appears in these circles . Famous examples include internet personalities like Dave Bruno (“100 Thing Challenge”) or Japan’s Fumio Sasaki (who lived with ~150 items in a small Tokyo apartment) .
- Minimalist Products: Designers are creating real products that embody extreme minimalism. Notable is the Swiss Alp Watch Concept Black: a luxury watch literally with no dial markings or hands – you press a button and tiny gongs chime the time . This “hyper-minimalist” watch sacrifices immediate readability for an absolute minimalist face, turning the object itself into a statement of opulence. On the consumer side, gadgets like the Mudita Pure phone strip away all but calls and texts, using a simple e‑ink screen to reduce digital clutter. Even in gaming/consoles, projects like a console with only Space Invaders (no modern features) have appeared as tongue-in-cheek minimalism experiments.
- Visual Art and Architecture: In art, minimalism ranges from the stark planes of a Barnett Newman painting to galleries filled only with light and shadow. Contemporary architects like John Pawson and firms like Muji Architecture employ neutral tones, empty space, and single-material finishes to evoke silence. Even social-media aesthetics embrace this: Instagram “#minimalist” feeds often show single objects in an empty white room. (By contrast, a phrase like “insanely super hyper minimal” might appear as a joke caption on an image with a lone black dot on a white wall.) In interior design forecasts, experts now talk about “intentional minimalism”: spaces that are sparse but warm, focusing on one or two sculptural furniture pieces and personal touches .
- Lifestyle & Values: Minimalism today often intersects with environmentalism and mental health. Some communities practice minimalist travel (backpacking the world with just a carry-on) or tiny living (chairs that fold away, convertible furniture, or living on a yacht or sailboat). Online “zero-waste” and “mindful living” movements echo the sentiment that by owning insanely few things, one gains freedom and reduces footprint. Eric Kim summarizes it as “Minimalism as consumerism 2.0” – rejecting new products entirely. His maxim “True luxury is less” encapsulates the extreme-minimalist belief that real richness comes from freedom, not stuff.
Another illustration of “extreme minimalism”: Tony Riddle’s family around their low dining table, sitting on the floor. This “primal chic” setup has no chairs, and only a few cushions and a lamp, embodying a furniture-free minimalist lifestyle .
Notable Figures and Projects
While “Go. EK vision” itself isn’t a known brand, the ideas behind it appear in various creators and projects:
- Eric Kim (EK) – An influential street photographer and blogger often discusses minimalism in photography and life . He builds a personal brand around bold, meme-like slogans (e.g. “Insanely hyper turbo mega best life ever!” ) and “EK VISION” is cited on his site as a guiding motto . His take on minimalism is pragmatic: owning less to focus more . Kim’s style and language (extreme adjectives, capital letters) likely inspired the phrase’s tone, though “Go. EK vision” seems to be a fan-style phrase rather than an official product or campaign.
- Architectural and Design Movements – No mainstream design school goes by that name, but the minimalist movement (from 1960s art and modernist architecture) provides the roots. The Design and Tech worlds occasionally coin terms like “hyper-minimal” for new products or trends (as in the TrendHunter watch article or Pixel Hat’s mention of “turbo-minimalism” on social media). In pop culture, the Olsen twins’ fashion label The Row is often cited as an ultra-minimalist fashion brand (monochrome, logo-free luxury) – perhaps a “real-world” analogue to “true luxury is less” .
- Media and Art Projects – Some artists and collectives have made installations about emptiness: for instance, museums with all-white rooms or performance art with zero props. On the web, “visual references” of extreme minimalism frequently circulate: for example, images of a single dot painted on a wall, or a room with only one chair. (These often appear as viral memes labeled “super minimal office design” or similar.) While not “official,” they capture the “insanely minimalist” aesthetic in practice.
Sources
This overview draws on expert commentary and examples from design and lifestyle media. Fashion and interior trend reports emphasize that minimalism in 2025 is evolving into a warm, purposeful restraint . Architectural Digest profiles real people living extreme minimalism (furniture‑free homes) . Trend reports and blogs highlight hyper‑minimalist products (like the digital watch with no face ) and cultural shifts (Korean “skip-care” beauty routines as hyper-minimalist skincare ). Eric Kim’s writings summarize minimalist philosophy (“Less is more in street photography… True luxury is less” ). We found no direct authoritative source for “Go. EK vision” specifically, so our analysis interprets the phrase in context of these broader trends. All citations above are drawn from accessible articles on design, architecture, and culture.