Brand Background

ExOfficio is a U.S.-based travel and outdoor apparel brand founded in 1987 in Seattle by Rick Hemmerling and Joe Boldan . The founders, both avid travelers, saw a need for better-performing clothing for adventures – for example, their very first product was the “Baja” travel fishing shirt designed with climate control features and functional pockets after listening to what fly-fishermen wanted . Since then, ExOfficio’s mission has been to “enhance worldly exploration” by creating garments that allow people to experience the world unhindered . The company built its reputation on innovative travel-ready clothing that “packs well, performs, and is durable enough for a lifetime of adventure” . Travelers and experts quickly recognized the brand – by the early 1990s ExOfficio was a household name among globetrotters, known for high-quality gear designed for comfort and utility on the road .

ExOfficio essentially invented the concept of functional travel apparel, pioneering features now common in the industry . Over the decades they introduced many firsts: convertible zip-off pants and shorts (circa 1993), built-in hidden security pockets, indestructible buttons for hard wear, sun-protective fabrics, and the now-famous moisture-wicking “Give-N-Go” underwear line . They were also the first to integrate Insect Shield® permethrin treatment into clothing (their BugsAway® line launched in 2004) to repel mosquitoes and other insects – a boon for travelers in buggy climates . Throughout the 1990s–2000s, ExOfficio earned a strong reputation in the travel and outdoor industry for thoughtfully engineered apparel that provides “unique comfort, safety, versatility and protection that true travelers need” . Travel experts have often recommended ExOfficio for its quality and durability when other travel clothes disappointed . The brand’s slogan encapsulates its ethos: “Clothing for a life of adventure”.

In recent years, ExOfficio has undergone some changes in ownership and focus. It became part of the Newell Brands family (alongside sister outdoor brand Marmot), and has narrowed its product range to concentrate on core travel basics (especially underwear) . Longtime fans lament that ExOfficio today is “just making underwear” compared to its once-expansive catalog . Nevertheless, the company’s legacy of innovation and its iconic products continue to hold a special place for many travelers. ExOfficio remains synonymous with travel underwear and apparel that “lets travelers focus on the enlightenment of travel” rather than on what they’re wearing . Its mission of celebrating the traveler’s journey through comfortable, high-performance clothing still shines through over 35 years after its founding .

Product Lines

ExOfficio offers a range of travel and outdoor apparel for both men and women, with designs centered on comfort, easy care, and multi-functionality. Key product categories include:

  • Travel Underwear: ExOfficio is best known for its Give-N-Go® travel underwear collection – ultra-light, breathable, quick-drying underwear that can be washed in a sink and dry overnight . They make men’s boxer briefs, boxers, and briefs, as well as women’s bikini briefs, hipsters, thongs, and bralettes. These undergarments use stretchy nylon/Lycra fabric and are treated to resist odors, making them ideal for long flights, backpacking, and daily wear on the road. (The slogan was often “17 countries. 6 weeks. One pair of underwear.”) The Give-N-Go line has been a “suitcase staple for savvy travelers for years” , highly valued for its packability and comfort.
  • Shirts and Tops: ExOfficio produces a variety of shirts, from casual travel T-shirts to safari-style button-downs. Many are designed in lightweight, wrinkle-resistant fabrics with features like ventilation panels, roll-up sleeve tabs, and UPF sun protection. A flagship example is the Air Strip™ Long-Sleeve Shirt, a classic vented travel shirt introduced in the 90s that includes a mesh-lined cape back for airflow and built-in UPF 30+ sun guard . These shirts often have multiple pockets (including hidden zip pockets for passports or cash ) and roll-up sleeves – all geared toward functionality. Women’s blouses and knit tops similarly emphasize breathability, quick drying, and versatile styling (for instance, ExOfficio’s travel knit tops might include odor-control and stretch).
  • Pants and Shorts: ExOfficio’s bottoms are made for versatility and comfort during travel. This includes convertible pants that zip off into shorts (pioneered by ExOfficio in 1993 ), cargo pants with security zip pockets, and lightweight hiking pants with water-repellent or stain-resistant finishes. For example, the Nomad™ and Amphi™ pant series were known for their lightweight nylon fabric that dried quickly and resisted stains, perfect for trekking or urban exploring. Many styles offer built-in UV protection (often UPF 30–50) and gusseted crotches or articulated knees for ease of movement. Women’s travel pants and shorts similarly feature durable, packable fabrics and often a bit of stretch. ExOfficio also at one time offered travel jeans and chinos that blend into city settings while retaining performance features.
  • Insect-Repellent Apparel (BugsAway® line): A standout ExOfficio offering is its BugsAway collection of clothing with built-in insect repellent. These include items like the BugsAway® Ziwa Convertible Pants, BugsAway® Lumen™ Hoodie, shirts, jackets, even bandanas and socks – all treated with Insect Shield® (permethrin) technology. The treatment is invisible and odorless, bonded to the fabric to last ~70 washes . BugsAway gear provides relief from mosquitoes, ticks, flies, and other pests, making it popular for tropical travel, safaris, and camping. For instance, the Ziwa pants give you zip-off versatility plus bug protection and UPF 30+ sun-defense , and the Lumen Hoodie offers a breezy mesh-knit layer that keeps bugs off without overheating the wearer . These products allow adventurers to focus on the journey, not the bugs.
  • Outerwear and Other Gear: While best known for lightweight travel clothes, ExOfficio has also produced mid-layers and outerwear. Examples include fleece jackets and vests, packable windbreakers, and the Storm Logic insulated jacket (which ingeniously stuffs into its own pocket to become a travel pillow). They have offered accessories like sun hats, insect-repellent brimmed hats, and occasionally travel-oriented underwear liners and socks. (In the past, ExOfficio even had a small line of travel footwear and sandals , though these are no longer a focus.) Every product category stays true to the brand’s travel focus: materials are chosen to be lightweight, packable, and durable, and features are added to solve on-the-go problems (such as RFID-blocking pockets in some newer styles, or odor-control in socks). Today, ExOfficio’s primary emphasis is on travel underwear and a few essential apparel pieces for travel, adventure, and everyday comfort.

Best-Sellers and Popular Products

ExOfficio’s product roster has produced some all-time best-sellers that are beloved in the travel community. Below is a table highlighting a selection of top-rated ExOfficio products, along with their descriptions, categories, and typical customer ratings:

ProductDescriptionCategoryCustomer Rating
Give-N-Go® 2.0 Boxer Brief (Men’s)Iconic men’s travel boxer brief made from lightweight, breathable mesh fabric. Dries extremely fast and resists odor (antimicrobial treatment), allowing for multi-day use on trips . Stretchy with a supportive fit – often touted as the best travel underwear for men.Men’s Travel Underwear4.7/5 ★★★★☆ (avg. from 1200+ reviews) . Travelers praise its comfort and quick-dry performance.
Give-N-Go® 2.0 Bikini Brief (Women’s)Best-selling women’s bikini-cut brief for travel. Utilizes a 94% nylon/6% Lycra mesh that is ultra-light and quick-drying, with a cotton-lined gusset. Breathable and moisture-wicking for hot weather; easy to wash and dries overnight . Very comfortable with a stay-put fit for active use.Women’s Travel Underwear≈4.4/5 ★★★★☆ (hundreds of reviews; ~79% 4★ or 5★) . Often described as “so comfortable…perfect for travel – only need two pairs” by users.
BugsAway® Ziwa Convertible PantVersatile zip-off pants (lower legs zip off to shorts) infused with permethrin insect repellent. Made of lightweight, quick-dry nylon with UPF 30+ sun protection and multiple pockets (including secure zip cargo pockets) . Equally suited for hiking in buggy jungles or sightseeing in warm climates. The pant legs easily convert, and the fabric is low-maintenance (stain-resistant).Men’s/Women’s Insect-Repellent Pants4.5/5 ★★★★☆ (estimated). Very popular for tropical travel; reviews cite its comfort and bug protection (called “the best pants for a buggy area” by one reviewer) .
Air Strip™ Long-Sleeve ShirtClassic ExOfficio travel shirt with a safari-style design. Features include a double-layer collar that raises for extra sun protection, large ventilation openings on the back/side for airflow, and UPF 30+ fabric . Made of lightweight, wrinkle-resistant nylon that wicks moisture. Multiple pockets (two chest pockets + hidden zip pocket) for travel essentials. Renowned for its durability – many users report these shirts last for years of heavy use .Men’s Travel Shirt4.5/5 ★★★★☆ (200+ customer reviews) . Customers love its versatility and have praised its quality and longevity (one noted it survived “years, even decades” of use) .
BugsAway® Lumen™ HoodieA lightweight women’s travel hoodie with an open-knit mesh construction. Treated with Insect Shield® to repel mosquitoes, ticks, flies, etc., making it ideal for evenings outdoors or jungle treks . The mesh fabric is breathable (keeps you cool) and dries quickly. Features a fitted hood with drawstrings and thumb loops so you can cover up for maximum bug protection . Also offers casual style that blends in off-trail.Women’s Insect-Repellent Top4.7/5 ★★★★★ (approx.). A very popular piece for tropical travel – users frequently mention its comfort and relief from biting insects. (SFGate noted it lets you “enjoy [nature] without trouble from the bugs”) .

(Note: Ratings are approximate averages from multiple retail sources – actual ratings may vary by platform, but all above products are highly rated overall.)

Materials and Technology

One of ExOfficio’s strengths is the technical fabrics and treatments it employs to make clothing travel-friendly. The brand has consistently focused on material innovation to add tangible benefits for adventurers. Key materials and technologies include:

  • Quick-Drying, Wicking Fabrics: Most ExOfficio apparel is made of lightweight synthetics (like nylon or nylon/spandex blends) that dry extremely fast compared to cotton. For example, the Give-N-Go underwear’s mesh fabric air-dries in a few hours , and many shirts/pants have a “dri-release” or similar moisture-wicking fabric that pulls sweat off the skin . This means you can wash clothes in a sink at night and have them ready by morning – a huge plus for light packers. Even under heavy activity, the wicking keeps you more comfortable and prevents the fabric from feeling clammy.
  • Odor Resistance: To combat odors during repeated wears, ExOfficio often treats its clothing with antimicrobial finishes. The Give-N-Go line, for instance, has been treated with Aegis® Microbe Shield (an odor-inhibiting treatment) so that the underwear “still doesn’t smell” after days of use . This allows travelers to wear items multiple times between washes. While not completely odor-proof (merino wool competitors excel in that regard), ExOfficio’s synthetics do a good job of staying fresh thanks to these treatments. The Sport Mesh 2.0 underwear line advertises enhanced odor control as well. Many customers specifically praise that even after long, hot days, their ExOfficio undergarments “resist stink” where ordinary cotton would fail.
  • Insect Shield® Technology: ExOfficio was an early adopter of permethrin-treated clothing for bug protection. Their BugsAway® line uses Insect Shield®, a EPA-registered treatment that binds permethrin (a synthetic insect repellent) to fabric fibers. This treatment is odorless and invisible and is proven to last ~70 washes before its effectiveness diminishes . It effectively repels mosquitoes, ticks, flies, ants, and other biting insects on contact. The technology is used in shirts, pants, hats, bandanas – even the BugsAway Lumos knit (mesh) has tiny holes but still keeps mosquitoes from biting through. For travelers in malaria or Zika-risk regions, or hikers in tick-infested woods, this built-in protection is a game changer. It means less reliance on insect spray on your skin, and continuous coverage as you wear the clothes. (Of course, ExOfficio still recommends using bug spray on exposed skin as needed, but the clothing greatly reduces bites on covered areas.) BugsAway items are also often paired with long sleeves/pant legs, drawcord hems, and high collars/hoods to maximize coverage.
  • Sun Protection (UPF): Many ExOfficio fabrics are rated for UPF (Ultraviolet Protection Factor) to shield skin from harmful UV rays. Garments like the Air Strip shirt (UPF 30+) and BugsAway pants (often UPF 30–50) give an extra layer of sun defense . This is especially valuable for travelers spending long days outdoors – you can rely on your clothing for sun protection rather than constant sunscreen applications. ExOfficio achieves this either through tight weaves and special yarns or through fabric treatments. Some items have flip-up sun collars or roll-down sleeve cuffs for added coverage.
  • Lightweight & Packable: A core design principle is keeping garments lightweight and easy to pack. ExOfficio uses high-strength, thin yarns (like 100% nylon ripstop in some pants) to ensure durability while keeping weight low. Many pieces compress well and resist wrinkles – for example, their wrinkle-resistant blends and finishes allow you to pull a shirt from your bag and wear it without ironing . Even their insulating layers like the Storm Logic jacket were designed to stuff into a travel pillow, emphasizing packability. The idea is that you can bring a full travel wardrobe of ExOfficio clothing that barely weighs you down.
  • Comfort-Driven Design: The “technology” in ExOfficio isn’t only in fabric chemistry – it’s also in the thoughtful design features. Some notable ones include: flatlock seams on underwear and shirts to prevent chafing; tagless labels or tear-away tags; gusseted inseams in pants for better range of motion; indestructible buttons (introduced in 1997) that won’t easily crack or fall off under stress ; and french seams in some garments for comfort and durability . Many shirts have mesh lining in yoke or pocket areas to improve ventilation. ExOfficio is also known for its “Travel Pocket System” – hidden zippered pockets in jackets, pants, and shirts that secure your passport, cash, or phone while keeping them discreet . Such features add security and convenience for travelers. The brand essentially tries to build “gear” functionality into everyday-looking apparel.
  • Water & Stain Resistance: Several ExOfficio items have had DWR (Durable Water Repellent) finishes or proprietary coatings. In the mid-90s they even used Teflon® fabric protector on outdoor gear . Pants like the Nomad series are noted to repel water and stains, causing spills to bead off . This means you can wear them hiking or on a long flight and worry less about dirt or coffee spills. While not fully waterproof, these finishes keep you dry in light rain and make clothes easier to spot-clean on the go.

In summary, ExOfficio leverages material science to tackle the common challenges travelers face: heat, sun, insects, odor, moisture, and dirt. The result is clothing that delivers “comfortable performance” in a variety of conditions . Whether it’s a pair of underwear that you can rinse and re-wear endlessly, or a bug-repelling shirt that keeps you itch-free in the Amazon, the technology in ExOfficio products is all about making your travels simpler and safer.

Sizing and Fit

When it comes to sizing and fit, ExOfficio’s clothing generally runs true-to-size with a relatively relaxed cut. The brand designs for comfort and mobility, which means items aren’t usually skin-tight. For example, many of their classic shirts and pants have a slightly looser fit to promote airflow and freedom of movement during travel (one reviewer noted the Air Strip shirt can feel “quite baggy,” consistent with its breezy design) . This relaxed fit is intentional – it caters to the practical needs of travelers rather than haute couture tailoring. That said, the elastic waistbands and stretch fabrics in items like the Give-N-Go underwear ensure a snug, supportive fit where needed.

Underwear: ExOfficio’s underwear lines (Give-N-Go and Sport Mesh) are offered in standard US sizes (S through XXL for men; XS through 2XL or 3XL for women). The fabric is very stretchy, so each size can accommodate a range of body shapes. Most users report the underwear fits “true to size”, but there is some debate: a number of reviews suggest the men’s boxer briefs “run a little large” – e.g. a Medium fitting more like a typical Large . One Zappos customer noted “the medium seems to be closer to [size] 34” (waist inches) than the stated 32–34 range . On the other hand, other buyers find the fit just right or even slightly snug in newer versions . This variance may be due to product updates (the 2.0 versions had some pattern/waistband changes). The safest approach is to consult ExOfficio’s detailed size chart and consider your preferred fit: if you’re between sizes or prefer a roomier feel, you might size up, whereas if you want a very secure athletic fit, you might size down. A user on an Amazon Q&A noted that certain older styles like the Nomad pants “run large” and that ExOfficio sizing can involve “trial and error” for the best fit . The good news is that the materials are forgiving – most underwear and knit items have 4-way stretch and a soft elastic, so they adapt well to the body and don’t pinch or bind (no need to “break them in”).

Clothing: For shirts, jackets, and pants, ExOfficio cuts them for practical use. That typically means: you can layer a shirt over a tee, or wear long underwear under your pants, without feeling restricted. Pants come in numeric waist sizes or S/M/L, and many have a built-in partial elastic waistband or adjustable belts (e.g., some convertible pants include elastic side panels or a removable belt) to fine-tune the fit. Inseam lengths are usually generous (often a bit long for some) – this is useful so you can move freely or tuck pants into boots, but petite wearers might need to hem or choose “short” lengths when available. Some women’s styles are offered in petite and tall lengths, but availability can be limited. Women’s dresses and tops are generally cut for an active fit – not tight, often with a bit of shaping but plenty of ease for motion.

User Tips: Overall, most reviewers indicate that ExOfficio’s fit is comfortable and straightforward. As one forum commenter put it, “ExOfficio boxer briefs fit as described, true to size, and don’t ride up” . For the few products known to fit off-standard, checking recent reviews can help; for instance, if multiple buyers say “this runs large”, consider ordering one size down. Keep in mind travel clothing is often not meant to be form-fitting – ExOfficio in particular tends toward a casual, slightly loose silhouette. This is part of the brand’s identity: a relaxed fit for a relaxed traveler. If you prefer a very trim or athletic cut, you may find some ExOfficio items a bit roomy. On the flip side, if you value comfort over style, you’ll likely appreciate their fits. Many pieces also have adjustable features (drawcords at hems, roll-tab sleeves, two-position buttons on cuffs, etc.) to customize how they wear. And for those needing plus sizes, ExOfficio has extended sizing on several core products (women’s underwear up to 3XL, men’s up to XXL, and certain shirt and pant styles in plus sizes) . This inclusivity, combined with forgiving fits, means ExOfficio can accommodate a wide range of body types. In summary: go with your normal size in most cases, expect a comfortable fit with room to move, and don’t hesitate to size up or down if reviews for a specific item suggest it.

Customer Reviews and Feedback

Overall Sentiment: ExOfficio products generally receive high praise from travelers and outdoor enthusiasts. A consistent theme in reviews is reliability – customers often mention owning ExOfficio garments for years and taking them through dozens of countries. For example, owners of the Air Strip shirt talk about wearing it on countless trips, and one user of Give-N-Go underwear bragged a single pair had been to ~20 countries and was “close to indestructible” . The brand has a loyal following, especially for its underwear. Many people say once they tried ExOfficio travel underwear, they “won’t wear anything else” despite the higher price. On Amazon and REI, dozens of reviews echo that these are “the best travel underwear” due to their comfort and easy care.

Pros (What Customers Love):

  • Travel Convenience: The ability to pack fewer clothes and wash them on the go is a huge plus. Reviewers frequently test ExOfficio’s claim of “two pairs of underwear for any trip” and confirm that yes – you can wash a pair in the hotel sink and it will be dry by morning . This has made converts of many light packers. Similarly, shirts and pants are praised for quick drying; hikers note that even after rain or sweat, the fabrics dry out rapidly during wear.
  • Comfort & Feel: Users describe ExOfficio clothing as “extremely comfortable” and well-engineered for comfort. The Give-N-Go fabric is often highlighted for being soft, stretchy, and breathable – feeling like you’re wearing nothing . Women reviewing the underwear mention that it “doesn’t ride up” and “feels great even in hot weather” . Flat seams and smooth waistbands get positive nods for not chafing. Even items like long-sleeve shirts are applauded for ventilation and not feeling too hot or heavy to wear in the sun. The overall consensus is that ExOfficio apparel is built for all-day comfort, whether you’re on a plane, on a trail, or exploring a city.
  • Performance Features: Customers appreciate the functional details. The insect-repellent effect of BugsAway clothing garners many success stories – e.g. “I haven’t seen a tick on me while wearing [these pants]” or how a BugsAway hoodie allowed someone to enjoy buggy forests without bites . The odor-resistance is another oft-cited benefit: numerous travelers report wearing the underwear (or even shirts) for multiple days and being surprised that “they still don’t smell” . This is especially valued on multi-day hikes or long flights. Pockets and security features get mentioned too – for instance, reviews of travel pants frequently applaud the inclusion of zippered pockets and how handy they are for passports or cash. In summary, customers feel the brand understands traveler needs and built solutions that truly work, whether it’s not getting sunburned through your shirt or being able to re-wear the same outfit without offense.
  • Durability: Although there are some mixed opinions on recent items (more on that below), historically ExOfficio is known for long-lasting quality. Many reviewers talk about garments that have “held up for years.” One Outdoorgearlab test noted an ExOfficio boxer had only mild wear after extensive use . The material may feel thin, but users are often pleasantly surprised by how tough it is. Even when problems do occur, ExOfficio’s customer service and warranty are generally well-regarded – there are accounts of the company replacing items with defects, no hassle.

Cons (Common Complaints):

  • Price Point: The most frequent “con” is price. ExOfficio underwear usually costs around $20-30 per pair (full retail), which some find steep compared to regular underwear . Likewise, shirts and pants can be pricier than basic alternatives. A number of customers initially experience sticker shock – “yes, $25 is a lot for one pair of briefs” – though many follow up by saying the performance justifies the cost. The general sentiment is that while ExOfficio is not cheap, you get what you pay for in quality and function. Shoppers are also quick to point out you can find deals (past-season colors on sale, or discounts on Amazon) that make the pricing more palatable .
  • Changes in Quality/Design: Longtime users have observed that some newer iterations are not the same as the old. Around 2019–2021, ExOfficio updated the Give-N-Go line (“2.0” versions), and this prompted some negative feedback: reports of thinner fabric, waistbands that roll, or seams/tag placements causing annoyance . For example, one 2022 review lamented “the boxer briefs run large…and there are two useless tags that cause discomfort” and another said “I’ve owned 12 pairs of the original…2.0 buyers report change in waistband and fit. WHY?” . In women’s briefs, a reviewer noted the newer fabric seemed stretchier but possibly less durable, and the elastic not as soft as the older version . Similarly, some classic clothing items (like certain shirts or dresses) have been discontinued as the company refocuses, disappointing fans of those items. These comments suggest a perceived decline in quality or consistency to some loyalists. It’s worth noting that many others still review the current products very positively, so the impact isn’t universal – but the chorus of “bring back the old version” is present in reviews.
  • Durability Issues: While many find the gear long-lasting, a subset of users have encountered premature wear. The most common issue is pilling of fabric. Pack Hacker’s month-long test saw “excessive pilling after only one month” on the Give-N-Go boxers . Others have mentioned threads coming loose or small holes developing, especially if the items snag on Velcro or rough surfaces (the mesh weave can catch if not careful). The BugsAway Lumen hoodie, for instance, was noted to pill from backpack strap abrasion . There are also a few cases of waistband failures (elastic unraveling) after a couple of years. However, these instances are relatively rare considering the huge number of products out there. Many travelers acknowledge that any lightweight gear will eventually show wear, and overall find ExOfficio’s durability acceptable for the weight. Still, if you’re expecting bombproof garments, some ultralight ExOfficio pieces might feel delicate – handle with reasonable care (avoid Velcro contact with the mesh, etc.).
  • Fit for Some Body Types: A minor critique from some female customers is that certain women’s styles could be improved in fit. For example, a few reviews of women’s underwear mention the cut in back can feel a bit like a “wedge” for curvier figures (though others say it fits perfectly). And a couple of people found the rise on some panties either too high or too low for their taste . Men’s feedback on fit is generally positive, but as noted earlier, some did find the sizing inconsistent during the product update period. These are individual experiences, but worth noting that not everyone’s body will love the fit – as with any clothing, there’s some trial and error.

Summary of Customer Feedback: In aggregate, ExOfficio enjoys a strong positive reputation among its user base. On REI.com, a majority of ExOfficio items carry 4 or 5-star averages. On Amazon, the brand is highlighted as a “Top Brand” with over 100k positive ratings across products . People commonly list ExOfficio gear as essential for travel – especially the underwear, which appears on many “must-pack” lists for backpackers and business travelers alike. The combination of comfort, easy care, and smart features resonates with those who spend time living out of a suitcase. Even professional reviewers often include ExOfficio in roundups of best travel clothing.

The criticisms that exist tend to be from very experienced users who noticed changes, or from those comparing to alternative fabrics (for instance, merino wool fans might say ExOfficio’s synthetic underwear needs washing a bit more frequently than wool, or that it’s not as luxuriously soft as some high-end competitors). Price is an entry barrier for some, but once they try the products, many agree they’re worth it. In a telling quote, one review of the Give-N-Go boxers stated: “Get over the price-scare… they are the best underwear out there. Period.” . That encapsulates how a lot of customers feel after using ExOfficio gear: it delivers on its promises and improves their travel experience, which makes it hard to go back to “normal” clothing.

It’s also important to mention that ExOfficio has relatively few complaints about construction defects – issues like mis-sewn seams, etc., are hardly ever mentioned, indicating good manufacturing quality control. The few negative reviews that do exist are often about personal fit preference or expectations (e.g., someone hoping one pair of boxers would replace all their underwear forever and being upset it didn’t change their life). By and large, the brand has built trust with its customers. As one travel blogger wrote, “It’s easy to see why ExOfficio has earned such a loyal following” – an opinion clearly reflected in the sustained high ratings of their core products over decades.

Competitors and Market Position

In the travel and outdoor apparel market, ExOfficio occupies a somewhat specialized niche. It’s often mentioned in the same breath as brands like Patagonia, Arc’teryx, Smartwool, and Icebreaker, but its focus differs from each of these in notable ways:

  • Patagonia: Like ExOfficio, Patagonia offers a range of travel-friendly clothing (and they do make travel underwear and base layers). However, Patagonia is a much larger brand with a broad outdoor gear catalog – from alpine jackets to casual wear – and a reputation built on technical performance and environmental activism. In terms of market position, Patagonia sits at a premium price point and fashion-forward style compared to ExOfficio’s more utilitarian approach. ExOfficio competes by being more travel-specialized. For instance, Patagonia’s Capilene underwear or merino layers are excellent, but ExOfficio’s Give-N-Go is practically the classic for travel underwear. Travelers needing insect-repellent clothing or lots of hidden pockets might find Patagonia’s offerings limited, whereas ExOfficio has those niche products. That said, Patagonia’s travel shirts and pants (e.g. the “Quandary” hiking pants or “Sol Patrol” shirt) compete in the same space of quick-dry, UPF apparel – often Patagonia’s are stylistically sharper but come at a higher price. Patagonia’s advantage is brand cachet and eco-friendly credentials, while ExOfficio’s advantage is its single-minded focus on travel functionality. Both brands have loyal followings. Many adventurous travelers carry items from each – perhaps an ExOfficio underwear and a Patagonia jacket in the same backpack.
  • Arc’teryx: Arc’teryx is known for ultra-premium, technical mountaineering and climbing apparel. It’s less of a direct competitor in the travel lifestyle segment, but there is some overlap. Arc’teryx’s clothing (e.g., the Phase base layers or Motus line) provides high-performance moisture management like ExOfficio’s, and Arc’teryx’s Veilance sub-brand targets urban travel wear. However, Arc’teryx items are generally far more expensive and are geared towards serious outdoor athletes or design-conscious urbanites. ExOfficio, on the other hand, is more accessible in price and aimed squarely at practical travel needs. You wouldn’t typically find insect-repellent or security-pocket features in Arc’teryx products, for example. Where Arc’teryx might excel is in cutting-edge materials and sleek design – for instance, their alpine pants or rain shells use top-of-line fabrics and trims (with a price to match). ExOfficio isn’t trying to win mountaineers; it’s winning over backpackers, safari-goers, and everyday travelers. In market position terms, Arc’teryx is a high-end specialist for performance outerwear, while ExOfficio is a mid-range specialist for travel basics. Arc’teryx’s customer might be summit-focused, whereas ExOfficio’s is journey-focused. It’s worth noting Arc’teryx doesn’t really compete in the underwear segment or bug-repellent clothing, where ExOfficio leads. So while both are respected in outdoor circles, their product lines have different centers of gravity.
  • Smartwool and Icebreaker: These two brands are the champions of merino wool base layers and underwear. They compete more directly with ExOfficio in the travel underwear and socks category. The difference lies in material: Smartwool and Icebreaker use natural merino wool (sometimes blended with synthetic) which is superb for odor control and comfort, whereas ExOfficio uses synthetic fabrics (nylon, polyester) which excel in quick-drying and durability. Among hikers and light packers, there’s a friendly debate: merino vs. synthetic underwear. Merino (Smartwool/Icebreaker) can be worn for many days with minimal odor and offers a soft, temperature-regulating feel; synthetic (ExOfficio) dries faster and usually lasts longer before wearing out, but can retain odor sooner. Many seasoned travelers actually carry some of each. For instance, one might use ExOfficio underwear in very hot, humid weather where fast drying is critical, but use Smartwool underwear in mild climates or for activities where odor resistance is more valued. In terms of market position, Smartwool and Icebreaker have pushed into lifestyle fashion a bit (making casual wear out of merino), whereas ExOfficio sticks to pretty classic styles. Price-wise, merino gear is often pricier; a Smartwool brief can cost similar or more than ExOfficio’s. Longevity might favor ExOfficio – synthetic underwear can handle years of use, while merino, being a natural fiber, might get thin or develop holes faster if not cared for gently. Both Smartwool and Icebreaker are frequently recommended alongside ExOfficio as top travel underwear options . In fact, an OutdoorGearLab roundup of best travel underwear included all three (ExOfficio, Smartwool, Icebreaker) among the top picks, noting their different strengths. So ExOfficio stands strong here, basically sharing the travel underwear market with the merino wool segment. It comes down to personal preference: those who run very warm or need ultra-fast dry times often lean ExOfficio, whereas those who prioritize odorless wear may lean merino.
  • Other Competitors: The user specifically asked about the above brands, but it’s worth briefly mentioning that ExOfficio also competes with other travel/outdoor apparel makers such as Royal Robbins, Columbia, Craghoppers, KUHL, prAna, and REI’s own house brand. Royal Robbins (another heritage travel-clothing brand) and Craghoppers (a UK brand specializing in insect-repellent gear) are perhaps the closest in spirit – they too make shirts, pants, and jackets for travel, including insect-shield apparel. For example, travel expert Tim Leffel noted he’s turned to Craghoppers now for tough travel clothing, as ExOfficio scaled back its offerings . Columbia Sportswear offers a more budget-friendly line of travel clothes (shirts with vents, convertible pants, etc.), which can undercut ExOfficio on price but maybe not on refined features. Meanwhile, newer entrants like Western Rise or Mack Weldon focus on travel basics (often more fashion-forward or comfort-focused) – a Carryology guide cited Western Rise and Mack Weldon for travel clothing but noted “ExOfficio has technical materials” and decades of innovation behind it . In the niche of travel underwear, we also see competitors like Saxx, REI Co-op brand, Uniqlo Airism, Tommy John, etc., but ExOfficio’s Give-N-Go still frequently comes out on top in comparisons due to its balance of comfort and performance .

Market Position: In summary, ExOfficio’s market position can be described as the travel apparel specialist. It may not have the trendiness of Patagonia or the elite alpine cred of Arc’teryx, nor the natural-fiber allure of Smartwool/Icebreaker, but ExOfficio is often the go-to brand for functional travel clothing. It has carved out a reputation as “the traveler’s brand since 1987” . In head-to-head comparisons, reviewers often list ExOfficio in the top ranks for travel underwear and insect-repellent clothing – areas where those other brands don’t compete strongly. A travel blog might recommend a Patagonia rain jacket, an Arc’teryx midlayer, and ExOfficio underwear as a complete adventure outfit. This complementary positioning has allowed ExOfficio to thrive alongside bigger names. In the 1990s and 2000s, it was unrivaled in its niche. By 2025, it has fewer categories than it once did (mostly underwear now, with fewer outerwear options), so in some segments it ceded ground to others. But even so, ExOfficio’s brand name is practically synonymous with travel underwear the way “Thermos” is to vacuum flasks – that’s a marketing win that competitors envy.

It’s also worth noting ExOfficio benefits from strong word-of-mouth in travel communities. On forums or Reddit, when someone asks “what’s the best clothing for a long trip?”, ExOfficio nearly always gets a mention, often alongside those other premium brands. The company’s long history of catering to travelers gives it credibility. In a marketplace where mega-brands like Patagonia dominate outdoor retail, ExOfficio has managed to secure a loyal customer base by being a reliable, no-nonsense choice for travelers. As one fan succinctly put it on a forum comparing options, “ExOfficio is well worth it… the cost is well worth it” – a sentiment that keeps ExOfficio competitive even among more famous brands.

Where to Buy ExOfficio Gear

ExOfficio products are widely available through various retail channels, making it easy for customers to find and purchase their apparel. Here are the best places to buy ExOfficio gear:

  • Official ExOfficio Website (exofficio.com): The brand’s own website offers the full range of current products for men and women. This is often the first place to find new releases or the complete color/size selection. The official site frequently runs promotions (e.g. “Buy 2+ underwear, get 10% off” deals) and seasonal sales. It also has a “Last Chance” outlet section for clearance items at discounted prices. Shopping direct ensures you’re getting genuine products, and you can take advantage of the ExOfficio warranty support if needed. The website occasionally offers free shipping or loyalty rewards for members. If you want the latest and greatest from ExOfficio or a specific hard-to-find item, this is a top option.
  • Outdoor Specialty Retailers: Major outdoor retail chains carry ExOfficio apparel, especially the popular items. Notably, REI Co-op is a big seller of ExOfficio – you can find the underwear, BugsAway pieces, and travel shirts/pants in REI stores and on their website . REI members often stock up during sales like the Anniversary Sale. Other well-known retailers include Backcountry.com, Moosejaw, CampSaver, Marmot’s online store, and similar outdoor gear sites . These retailers sometimes have exclusive deals or carry older models on clearance. They are trustworthy sources and good for comparison shopping. For example, Backcountry might have a past-season color of a shirt at 40% off, or Moosejaw might offer reward points on purchases. If you prefer in-person shopping, brick-and-mortar outfitters like REI, Bass Pro/Cabela’s, or local travel gear stores often stock ExOfficio, particularly the underwear (which is often hanging in the accessories section). Trying on in store can help for sizing, especially for pants/shorts.
  • Amazon: ExOfficio has an official Amazon store, and Amazon in general carries a wide array of ExOfficio products (sold either by ExOfficio or third-party sellers). Amazon’s advantage is convenience and often slightly lower prices. You’ll find multi-packs of Give-N-Go underwear, lots of customer reviews, and Prime shipping on many items. In fact, The Savvy Backpacker and other bloggers often recommend checking Amazon for the best price on ExOfficio underwear . The Amazon listings sometimes bundle two-packs or have past season inventory at a discount. Just be sure to buy from either ExOfficio’s official Amazon account or a reputable seller with good ratings to avoid any counterfeit products. Given Amazon’s massive customer base, you’ll also see thousands of reviews there – a useful resource for gauging sizing and performance.
  • Specialty Travel Stores: Retailers focusing on travel gear, such as Magellan’s, TravelSmith (now part of Orvis), or Wanderlust outfitters, often carry ExOfficio as a staple brand. For instance, ExOfficio shirts and BugsAway items have been longtime catalog favorites in TravelSmith. These stores cater to travelers specifically, so they might have a curated selection like a few top shirts, the underwear line, and insect-repellent clothing. They can be good for finding travel-specific advice along with your purchase, though their pricing is usually at MSRP unless a sale is on.
  • Big Box and Department Stores: In the past, some department stores (e.g. Nordstrom, who sometimes stock travel underwear in the lingerie section) carried ExOfficio, and chains like Dick’s Sporting Goods or Academy Sports might carry select items. However, as the brand has refocused on core products, it’s less commonly found in general apparel stores. You’re more likely to find ExOfficio at an outdoor/travel retailer than, say, at a Macy’s. One exception is that online marketplaces like eBay can have new-with-tags ExOfficio items from closeouts or individuals, but caution is warranted to ensure authenticity and condition.
  • Outlet and Closeout: Since ExOfficio is owned by Newell (which also owns Marmot), sometimes ExOfficio items appear in Marmot outlet stores or Marmot’s online clearance. Additionally, sites like Sierra (Sierra Trading Post) or Steep & Cheap may carry discounted ExOfficio gear from previous seasons. If you’re budget-conscious and don’t mind last year’s colors, these outlets can yield excellent deals on things like shirts and pants. The sizing and selection can be hit-or-miss, though.

In summary, the recommended places to buy are the official site for full selection, Amazon for convenience and possibly better pricing, and reputable outdoor retailers like REI for in-store experience and guarantees. In fact, ExOfficio’s customer service itself has advised checking retailers such as “REI, Backcountry, Moosejaw, CampSaver” in case an item is out of stock on their own site . All those channels are trustworthy. Just make sure, if buying online, that you’re getting the real deal – stick to known sellers. Given ExOfficio’s popularity, you won’t have trouble finding their gear; the challenge will just be choosing your favorite colors and remembering to stop at two pairs of underwear (since, as they say, that’s all you really need!)

Sources: The information above was gathered from official ExOfficio materials and reputable outdoor gear sources, including the ExOfficio website , a Newell Brands press description , product listings and user reviews on retail sites (REI, Zappos, Amazon) , and expert travel gear reviews . These sources were used to ensure accuracy regarding ExOfficio’s history, product features, and customer feedback. Each key point is backed by the cited source references throughout the text. Enjoy your next adventure with the right gear – and if it’s ExOfficio, you’ll be well prepared for whatever the journey brings!