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June 25, 2025
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Eric Kim bold marketing strategies
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pro or nothing
Eric Kim’s “Thunderclap” is the moment a barefoot, belt‑less 75 kg lifter hoisted a 513 kg (1,131 lb) above‑knee rack‑pull, then detonated the clip simultaneously across his blog, YouTube, X, TikTok, podcasts and newsletters. The lift itself—6.8× body‑weight—already scraped the edge of human possibility, but the real quake was the distribution strategy: a rapid‑fire, multi‑platform “internet carpet‑bomb” that lit up strength, crypto and photography feeds within hours. The result: millions of impressions, finance‑meme crossovers, fresh disciples for his open‑source training philosophy, and a blueprint any lifter‑entrepreneur can steal.