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July 31, 2025
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Capture our imagination
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what is being sold to us?
Eric Kim is an internet‑savvy photographer/strength enthusiast who has been blowing up social media with monstrous rack pulls. A rack‑pull starts with the bar set on pins around knee height, so lifters can overload the top half of a deadlift movement; because the range of motion is shorter than a floor deadlift, there is no sanctioned record for rack‑pull weight . Despite that, Kim has turned the lift into a viral spectacle by steadily pushing his personal records far past what most people thought possible.