Author: ERIC KIM

  • Battle mode.

    Maybe over preparing is a good idea

    Demon mode?

    Standing mode

  • Replaceable or irreplaceable?

    GREAT CONVERSATION.

    The best design is zen.

  • SWAT AESTHETIC.

    SWAT— like the SWAT aesthetic. Black armor.

  • ELON IV

    If you really want to be the best entrepreneur possible, it seems that the best strategy is to not drink alcohol

    Step one: question all of the requirements

    Delete delete delete

    “Delete them”

    Often times, just doing them manually, not automated is better.

    Introduce automation at the very very end

    Factory settings are always idiotic.

    Set to 100, then dial back. 70%

    Question every tiny detail!

    What’s slowing down the line?

    When in doubt, delete ***

    Remove all the unnecessary machines!

    “Go or stay?”

    Build a massive tent!

    Makeshift solutions ***

    Unconventional thinking


    Question every requirement

    Delete any part of the process you can

    Delete more!

    Simplify and optimize

    Accelerate cycle time

    You cannot change attitude

    The only rules are rules of physics— everything else is a recommendation ***

  • Gear or object fetishism?

    Most paintings are boring

    Potential and time?
    The real world is huge

    Ultra gym?

    What does man truly want out of women? The most beautiful men possible, to get the most beautiful children.

    I need more high intensity! Thus, my ideal spaces tend to be maximally chaotic?

    Being indoors is depressing

    For example, it seems that childcare, daycare, “Montessori“, is all indoors and they have all these “activities” for kids. But, it is just so much more effective way to take care of lots of children at once, preventing them from getting run over by cars etc.

  • Builders vs Spenders?

    A hilarity is that it seems that people don’t get it; everyone wants to become a billionaire, because they desire to spend a billion dollars. However on the contrary, real billionaires have become billionaires because they are focused on building, creating new things and value, and actually are very frugal.

  • The ability to be or become anything?

    Maybe this is where neutral colors and or the primer concept is good; you don’t have to be stuck with one thing, but rather, you’re always poised and have the possibility to become something else!

  • Pack more power into a smaller frame

    From this perspective, a Tesla model 3 performance should be best?

    Why? Ultimately if you live in LA, you’re going to have to park your car into a really really small spot!

  • Become Tougher

    Maybe this is the goal of fitness and weightlifting?

  • The cheapest solution possible?

    Contrary to popular prejudice; it seems that true in innovation happens when entrepreneurs are very scrappy, and know how to cut cost and money.

    For example, reading the biography on Elon Musk by Walter Isaacson, the greatest thing that I’ve learned and gleaned is how in fact, Elon Musk is insanely scrappy, and also insanely good at cutting costs and challenging basic cost of things. For example, instead of spending $1 million in a part, for one of the SpaceX rockets, he simply gets an engineer to scrappily use a similar part either in the automotive industry or a home appliance to do it for $1000!

    Therefore, I think a basic thing we could consider is that rather than always trying to get the most expensive thing for the thing, first try the cheapest solution possible, and then work our way up from there. Or if things seem too expensive, just figure out how you can build it yourself!

  • What invigorates you?

    For entrepreneurs, impatience is a virtue.

  • The powerful and the powerless

    The powerful often use physical force, their domineering force, their aggression for power.

    The powerless often use things like “morals”, “ethics”, “respect”, “rationality“, “logic”, “reasoning”, “guilt”, “shame” as their weapons. Or self flagellation. Any person who has ever used self-flagellation as a technique to punish the other is truly sick and diseased.

  • True Passion?

    What are your true passions, without the pressure of society or others?

    I think what society tells you that ultimately your passion should be money, accumulation of more money, and to purchase XYZ.

    Therefore our personal aim is to challenge the “should”.

  • Revealed Reality

    We often say that we like and prefer XYZ, but in revealed reality, what is it that we truly desire and prefer?

    For example myself, my extreme preference for the sun, and direct light. Waking up in a hotel room with floor to ceiling windows, and the light directly shining in is pure bliss for me — directly on me!

  • With places with poor hygiene, I can never feel 100% satisfied

    I am starting to realize that the big issue with places that have poor hygiene, or are really old or unpleasant, I can never feel 100% comfortable, satisfied, or happy, because poor hygiene, or ghetto spaces are unnerving.

  • The best humanity has to offer!

    I FEAR NOBODY.

    Zero ounces of guilt!

  • INCOMPRABLE.

    When people tell you that something is a good idea, it ain’t.

  • The *Root* of Toxicity?

    Toxic environments?

    Also, bowls are better than plates? They take up less surface area!

  • I’m just going to treat myself as if I were Steve Jobs or Elon Musk.

    Who has the stronger will, the stronger willpower? Also the most physical power?

    No hard feelings!

    Even if you do, pretend like you don’t!

    Anti miserable, sick and unhealthy people from your life!

  • ELON III

    Is it possible to become a “lean“ sumo wrestler?

    Real friends

    “King crazy”


    Things to really worry about, things not to?

    Larry page … page rank.

    ERIC RANK

    Of course humans are the best.

    Make it truly open source!

    DATa

    Build your own systeM?

    Only visual data?

    It cannot be too expensive!

    Anti radar?

    Anti lidar? But lidar x iPhone Pro is good?

    Portable Lidar.

    No steering Wheel and no braking?


    Risk is a type of fuel?

    Safety first.

    Energy innovation company

    Travel for innovation

    ”no Brainer”


    Integration

    Never compromise on aesthetics ***

    The integrated future.

    Delete steps and simplify.

    I need a lot of drama to keep me invigorated?

    I love fire!


    100% cut toxic.

    Often the greatest benefit of studying biographies is knowing in hindsight which things do not do

    Via negativa wisdom.

  • How do you know if you’re going to make a good financial decision or not?

    Simple: just add it to your shopping cart, your digital shopping cart or whatever, and see how you emotionally feel about it.

  • “True Entrepreneurs”?

    Reading the Elon Musk biography by Walter Isaacson, thinking about Steve Jobs, Kanye West, etc., it seems that all true innovators and entrepreneurs ultimately should almost be like single monks. To be like some sort of entrepreneurial priests.

    Why? Their work must consume them, and in order to innovate to a large degree, one must not have any personal relationships.

    For myself, I prize my relationships too much. With Cindy, and now Seneca. Then perhaps what I do is something different;

  • Writing “Style”?

    There’s no such thing as “good writing”, or “bad writing”. To me, the only things which matters is whether it is direct, honest, and interesting.

    For example, I really enjoyed the writing of Walter Isaacson, especially in his new Elon Musk biography. It is personal, tight, and also very cross pollinating to one of my idols, Steve Jobs.

    What I like about Walter Isaacson is that he also puts in parentheses things to note, or things to note for the future of the book directly to the reader.

  • Double safety.

    Also thoughts “non-sexual” people?

  • MUSK NOTES II

    More acres?

    Scrappy.

    Scavenge, repurpose cheaply.

    Save money

    Anti flabby


    Upend cost structure concepts

    “Right” or being “wrong”?

    Time will tell.


    Accelerate the pace of innovation

    Fitness Innovation

    How much risk are you willing to tolerate?

    “Vindication”

    Border on the reckless?

    Become more nimble.


    Jealousy versus envy?

    Tight control.

    Tight feedback loop — innovate on a daily basis.


    Brain strategy

    Be like a hawk! A Guard dog!

    Foreign investors?

    How to design the factory?

    I am addicted to innovation!

    “fuck oil”

    “Production quality”?

    “Assembly line”?

    Hardcore

    “Ultra hardcore”

    Supermodel

    “Wacky idea”?

    Matter of first principles.

    What should a camera be?

    Or, what is a camera?

    Blue sky wacky.

    “Reusable”.

    Anti stasis.


    Why do you care for, what don’t you care for?

    For example, I don’t really care for space.

    Mission-driven pioneer.

    Physics problem

    Pare down the contents of your knapsack

    Obsession with reducing weight?

    Delete or trim ***

    Venture seeker.

    The true holy grail?

    Different order of magnitude?

    Relentless goal to conquer gravity

    Redesign,

    How to cram more power into it?

    Muscle through!

    Intuition?

  • Friendly design

    I simply want to be left alone to my own devices!

    Magical.

    Create an emotional bond with the owner

    Continuous upgrades over the air

    Make it better than what you originally bought it as


    My passion is wasting resources?

  • 400 pound sandbag?

    Physical Experimentation

    Perhaps my next fitness experimentation?

  • Ghetto spaces vs nice spaces?

    Damp cold ghetto?

    What makes a space ghetto versus nice? My thought is that ghetto spaces tend to be old, dark, cramped, moldy.

    Also, lacking natural light, direct sun, or poor air flow.

  • Gut calculus

    Become a fan of yourself. Become fanatical of yourself

    Stay away from strange people.

    Why do all the men look like women now? Not only that, but unattractive women.

    You cannot force me to be tolerant about something I don’t believe in.

    Only fight about causes you care for?

    I don’t like foreign ideas

    Make it a part of your structure

    The shape matters!

    Design x Engineering

    —

    Indulge your interests.

    Once you’re the strongest man on the planet, then what?

    Who is more capable?

    I want the place to be big enough for my ambitions !

    Think critically.

    Don’t look at the clock; just witness how you feel.

    Visual OCD

    The best way to beautify a space is just get rid of the ugly stuff

  • It’s a trap!

    A lot of things which seem more convenient and more streamlined is often a trap!

  • Strength, power challenges?

    For example, my now infamous 1000 pound atlas lift. Accomplished.

    Also, surpassing the nine plate rack pull. Most recently nine plates and a 10.

    I think for myself I seek some sort of monster of a challenge. But yet the challenge itself must be interesting and orthodox enough and still tenable.

  • I hate cramped feeling spaces?

    There needs to be some buffer!

  • Do more with less?

    This is what technology and innovation is?

  • How creators are divorced from their works

    Typically when we look at the creations, the artistic creations of something, we almost never see the real face of the creator. Why is it critical that we be able to look at the creator? Because all of the creations of the creator are manifested.

    For example, let us say a comic book creator illustrator and maker. Whatever comics they make is an idealized version of themselves. Also of their ethics and morality, artistic and aesthetic sense.

    Or, a writer. I think it is critical to look at the face of a writer, their physiology, their bodily composition etc. Why? Their health will be imputed into their works! Or in other words,

    A sick creator will only make sick creations.

  • Live untethered

    Man is worth what he is willing to risk? To the degree of how much he is willing to risk?

    The strongest thinker of all time

    Real writers don’t call themselves writers. Maybe what I am as a writer?


    Do you value it or not?

    Health on the road

    *

    Library as creative bunker

  • ELON MUSK NOTES

    The zen of the sun and big airway strips?

    The real world has the richest visual information

    Concrete paradise


    The ocean is vast

    ***

    America is really really big.

    Risk seeking innovator


    Shut down fear, also shut down empathy?

    Embark on epic quests

    Develop a cosmic view?

    Hostile bid.

    “That wasn’t enough”

    War and empire building game


    Build your own playground? Gym concept ?

    What stimulates you?

    Visual Information


    Train your kid to become a genius?

    Mountain ranges

    I fear nothing nor nobody


    Don’t put effort into things you consider meaningless?

    Future capitalists

    Fun or boring?

    What is the question?

    Prevail!

    It is your duty to be strong


    Think about your own self and preferences

    “I am wired for war!”

    I cannot work nor live with other people!

    Nobody knows more than I do.

    Never have to work for a boss

    Radically new technologies?

    Greater impact in the world?


    Move the needle!

    Things which will truly affect humanity?

    *

    Sell directly to consumers?

    Online customer destination portal

    Anti VC

    Anti managers

    Build and create a new company or something new?

    Indomitable will — what makes a great Man

    *

    Fund a new enterprise?

    Win in a big way

    *

    How are you wired, who are you?

    Delete!

    Email over user name or phone number


    Merge

    Remake the entire industry?

    Social network to disrupt?

    AIM big.

    Take it all over!

    Think more engineering?

    Exclusive club membership

    Street fighter

    I am a visionary who doesn’t play well with others

    Amplify risk?

    Pursue great dreams

    Sand bags are cheap!!! Concrete and sand are both insanely cheap!

    *

    Cost of basic materials? The idiot index?

    More efficient manufacturing approach?

    50x cost?

    How to push the technology forward?

    Resolve?

    One key metric .. cost per pound?

    .50 cents per pound?

    Price per pound?

    Reduce mass!

    *

    Physics: more mass on a phone or anything is worse

    More thrust!

    What is more interesting?

    You need risk to be a founder!

    *

    Buy it used!!!

    Bend reality

    The most aggressive


    Question every cost ***

    Laser focused to keep down costs!

    Cost effectiveness is the ultimate goal!

    *

    Just make it in house!

    Question all specifications

    “Who made that requirement”?

    Actual person and actual name?

    Laws of physics ***

    Unrealistic deadlines even when not necessary?

    A maniacal sense of urgency

    First principles thinking … for power, muscles, strength?

    Move fast, blow things up, repeat.

    Push things until they break?

    Iterative design

    Cheap leases!

    Rapid unscheduled disassembles

    Improvise.

    Makeshift solutions

    Every situation is salvageable

    Try new ideas, okay if things blow up!

    Keep working on reducing the cost!

    Mercurial.

    Fulfill the mission!

    1,500 pounds?

    Promote Innovation ***

    Defense Department

    Cut costs ***

    Maybe the first strategy is to just first start off by cutting costs or just buying the cheapest possible thing then moving forward from there?


    We need cost effective solutions!!

    Buy Chinese or Vietnamese or Amazon, not American?

    Common sense is bad.

    Commercialize it !

    Importance of the mission.

    For a “fitter” planet earth and humans?

    Make your own key components.

    Control your own destiny

    Vertical integration

    Don’t rely on far away supply chains?

    Source and roast the coffee myself?

    Or just buy the coffee?


    It ain’t in my nature to defer!

    I am insanely passionate about design decisions

    You gotta wow them!

    Agonize over the details!

    Correct yet costly decisions?

    You buy a sports car because it looks beautiful!

    “ we have to make it beautiful!”

    Lower costs and make it more affordable!


    Outlaunch

    Outlift

    Scrappy

    *

    I seek a great solution!

    Costs must go down!

    11 items on risk list, not just 10


    Shop floor

    How to make the product efficiently?

    How to use money efficiently?

    Build the machine that makes the machine?

    How to design the factory, the gym?

    Valor

    Ars.com

    Less dominant hand

    24 hours of production A day?

    Make your production more efficient?

    Don’t outsource it !

    Start with clean sheet design! Don’t modify the old.

    “ true costs”

    Buy directly from the source!

    Grill them!

    I hate liars!

    When people say that they’re not lying, they’re lying.

    Not a good person.


    I am not good at sharing power.

    I have zero interest in being a CEO and having to manage others?

    Hell bent on it working!

    A beautiful story

  • What is a photographer?

    A kid with a camera!

    **

    Your potential?

    Zen of being inside a Tesla?

  • The goal should be to use your phone *less* not *more*!

    Another reason to not get a new iPhone, iPhone Pro!

  • First, your kid then you.

    If it ain’t red, it ain’t meat.

    Skinny is better

    SHREDDED. The shredder aesthetic

    Why do writers look so weak?

    Modernist architecture; geometry, jagged edges, irregularity?

  • No pressure

    The funny irony about pressure; the more you try to pressure somebody into doing something, the less likely they will do it. However on the contrary, when you tell people there is no pressure, they are more likely to do it.

    Also, with expectations. If you don’t expect it, you’ll get it, however, if you expect it you won’t get it.