Or in other words:

Buy my product and you will have *LESS* depression, *LESS* anxiety, and be *LESS* miserable with your life.

Consumerism and fashion — only works on individuals with low self esteem. And what do you do if the individual has high self esteem? Simple — use marketing and advertising to make themselves feel shittier about themselves. Marketing and advertising (in the mainstream sense) as tools to lower our self esteem. And buying a product or a service is the panacea (solution) to our (manufactured) problems!